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Tesco Baby[]

2011–2013[]

Tesco Baby

Tesco Loves Baby[]

2013–2018[]

Tesco Loves Baby

Tesco Baby was rebranded to Tesco Loves Baby in January 2013. Tesco worked with Parker Williams to create "a strong brand identity with a warm and friendly personality". From October 2018, the brand will be phased out to be replaced with Fred & Flo.


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