The Siamese Airways logo Thai Airways 1951 Thai Airways 1977 Thai Airways symbol 1960 Thai logo old Thai logo
1947–1951 1951–1977 1977–1988 1960–1975 1975–2005 2005–present

Siamese Airways


The Siamese Airways logo

Thai Airways Company


Thai Airways 1951


Thai Airways 1977

Thai Airways International


Thai Airways symbol 1960

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Thai Airways' original "dancing man" logo was designed by Prince Kraisingh Vudhijaya. It depicts a traditional Thai dancer.

The font was also used by Scandinavian Airlines System, who co-owned the airline at the time. Early liveries were also very similar to the ones uses by SAS.


Thai logo old

In the mid-1970s, Thai was expanding and needed a new corporate image. A new identity was developed by Landor Associates of San Francisco. The entire identity used gold, purple and magenta, and was inspired by Thai culture.


An updated identity was introduced in April 2005. It had been developed with Interbrand.

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