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In the mid-1970s, Thai was expanding and needed a new corporate image. A new identity was develoepd by [[Landor Associates]] of San Francisco. The entire identity used gold, purple and magenta, and was inspired by Thai culture. |
In the mid-1970s, Thai was expanding and needed a new corporate image. A new identity was develoepd by [[Landor Associates]] of San Francisco. The entire identity used gold, purple and magenta, and was inspired by Thai culture. |
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| − | [http://www.thaiair.info/tips/h10l3e.htm] |
+ | [http://www.thaiair.info/tips/h10l3e.htm] {{webcite|http://www.webcitation.org/5woUj7eGG}} |
==2005-== |
==2005-== |
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*[http://www.interbrand.com/case_study.aspx?caseid=1028&langid=1000 Interbrand] |
*[http://www.interbrand.com/case_study.aspx?caseid=1028&langid=1000 Interbrand] |
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| + | *[http://interbrand.com/en/our-work/THAI-AIRWAYS-INTERNATIONAL-THAI-AIRWAYS.aspx Interbrand] {{webcite|http://www.webcitation.org/5woUhhk8Q}} |
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[[Category:Airlines in Thailand]] |
[[Category:Airlines in Thailand]] |
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Revision as of 15:59, 27 February 2011
1960-1975
Thai Airways' original "dancing man" logo was designed by Prince Kraisingh Vudhijaya. It depicts a traditional Thai dancer.
The font was also used by Scandinavian Airlines System, who co-owned the airline at the time. Early liveries were also very similar to the ones uses by SAS.[1]
1975-2005
In the mid-1970s, Thai was expanding and needed a new corporate image. A new identity was develoepd by Landor Associates of San Francisco. The entire identity used gold, purple and magenta, and was inspired by Thai culture.
2005-
An updated identity was introduced in April 2005. It had been developed with Interbrand.[3]