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I Think I Can Productions[]

1996-1998[]

Aigner-Clark Productions[]

1998-1999[]

The Baby Einstein Company[]

1999–2013[]

Designer:  Unknown
Typography:  WillyE (baby einstein)
Frutiger Bold (the, company)
Launched:  November 1999

In 1999, Aigner-Clark was renamed for its successful Baby Einstein line of educational toys and videos. The Baby Einstein Company was sold to The Walt Disney Company in 2001, under which it acted as a subsidiary. It would later be acquired by and merged into Kids2 in 2013.

The Baby Einstein Company
Kids2