The Beach was a commercial station for Great Yarmouth and Lowestoft and first broadcasted September 29, 1996.
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| 1996-2001 | 2001-2003 | 2003-2010 | 2010-2014 | 2014-present |
1996-2001
2001-2003
2003-2010
2010-2014
2014-2020
The station rebranded into Greatest Hits Radio East September, 2020
