It was launched in early 1990 and it initially operates 18 hours a day. The channel later went 24 hours in 1994, while it was later subsequently closed in January 12, 1995 when it was replaced by Magic Kids.


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Months after Magic Kids replaced the channel's first reincarnation,  the channel was later launched somewhere in late 1995, and  was finally closed down in 2001 when it was replaced by HBO Plus Latin America in Argentinian Feed, due to low viewership.

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