The Bon-Ton is an American online retailer which formerly operated department stores in the United States.

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Stores that were opened from 1990 and lasting until 2006 were branded using one of two variant logos employing an all-caps rendering of the store name. One version used the traditional full store name "The Bon-Ton" while the other was abbreviated by leaving out the "The".


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The Bon-Ton purchased Saks' Northern Department Store Group in 2006, bringing the brands Bergner's, Herberger's, Carson's, Younkers, and Boston Store into its portfolio. These brands continued to operate under their former names rather than taking on the Bon-Ton name. These stores were unified only by a red hexagon pattern "flower" incorporated in all of their logos. After the purchase, Bon-Ton (as well as Elder-Beerman) stores incorporated this flower symbol into their own logos as well.

The Bon-Ton when into bankruptcy in 2018, which ended in total liquidation. Later in 2018 The Bon-Ton was revived as online outlet and continued with the same logo.

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