The Bon-Ton was an American chain of department stores based in York, Pennsylvania. The chain closed all physical stores in bankruptcy protection in 2018, but still does business online.
The Bon-Ton[]
1960-1968[]
1968-1969[]
1969–1980[]
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This logo was the earliest used by modern The Bon-Ton department stores as they opened at suburban malls, as well as the later generation of their downtown stores. The last Bon-Tons bearing this logo opened in 1979. Despite being replaced as a logo by the onset of the 1980's, several The Bon-Ton department stores still had this signage until the company closed all of the stores in 2018.
1980–1989[]
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The thin, all-lowercase The Bon-Ton logo was rolled out on new department stores opened in the early 80's. Many of the older stores also got renovated to add this logo on the exterior of the building, although the older logo was sometimes kept on the storefronts inside the malls they were attached to. The 1980's were a time of major expansion for The Bon-Ton, and this logo was still very common to see on the company's stores all the way until they closed in 2018.
1989–2001[]
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The all-caps, serif font logo was launched in 1989. Although the logo was tweaked several times after this, the font style and the new diamond-shaped dash mark became iconic for the brand and remained unaltered for the remainder of the company's life as a physical retailer - nearly 30 years. This logo first appeared in The Bon-Ton's hometown of York, Pennsylvania, on their store at the all-new York Galleria mall, opened in 1989. It was then widely rolled out on former Pomeroy's department stores that had been purchased by The Bon-Ton in 1987 and converted to The Bon-Ton name in 1990. It was further expanded in the mid nineties to dozens more stores that The Bon-Ton took over from another former rival, Hess's department store chain of Allentown, as well as several chains from upstate New York that they'd bought out such as AM&A's, Chappell's, and Addis & Dey's. For the rest of the chain's life as a physical retailer, this logo would be the most common one to find on their stores.
2001–2003[]
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A small alteration to the logo appeared on the company website first in 2001, featuring a red diamond as opposed to the previous design where it was the same color as the lettering (either black or white). Signage like this did appear on a few physical stores, but was uncommon
Bon-Ton[]
2003–2015[]
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In 2003, the company began doing business as "Bon-Ton," dropping the word "The" from its logo on the company website. This change coincided with The Bon-Ton Stores, Inc. purchasing the Ohio-based Elder-Beerman department store chain. The Elder-Beerman nameplate was kept for Ohio markets, but there was one Elder-Beerman store located in Pennsylvania which was converted to the Bon-Ton name. That store, at the Millcreek Mall in Erie, was the first physical store equipped with this new logo. This logo remained on the company website until 2015 and was applied to a number of older Bon-Ton department stores to replace earlier signage.
2015–2021[]
The Bergner's "flower" hexagon symbol was first incorporated into the Bon-Ton logo in 2015. The red flower had already been incorporated into the logos of Elder-Beerman, Carson's, Younkers, Bergner's, Herberger's, and Boston Store before their purchase by The Bon-Ton in 2006. Though rare, some Bon-Ton locations were renovated to add this new logo between 2015 and 2017 prior to the company's bankruptcy filing. The Bon-Ton entered bankruptcy protection in 2018, which resulted in the company going out of business. Later that year, The Bon-Ton was revived as online outlet and continued with this same logo.
2021–2022[]
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In the summer of 2021, the Bon-Ton website began redirecting to a "coming soon" page featuring a revamped logo. The new logo shared many design elements with the previous iteration, but with a new, thinner font.
The Bon-Ton (second era)[]
2022-2023[]
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With the relaunch of the ecommerce website in 2022, The Bon-Ton reintroduced the 2001 logo alongside the flower symbol.
Bonton[]
2023[]
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In 2023, Bon-Ton introduced another new logo on their website. It is almost identical to the 2021-2022 logo save for the diamond hyphen.
Bon-Ton (second era)[]
2023-present[]
In August 2023, Bon-Ton introduced a revised version of the 2015 logo.
The Bon-Ton
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Bergner's | Boston Store | Carson's | Elder-Beerman | Herberger's | Younkers
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