Hershey Chocolate Company[]
1894–1898[]
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BETTER LOGO NEEDED
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1898–1968[]
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BETTER LOGO NEEDED
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Hershey Foods Corporation[]
1968–2005[]
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| Typography:
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Eurostile Bold
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| Launched:
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January 30, 1968
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Variant without "Corporation".
The Hershey Company[]
2005–2014[]
In 2005, a Hershey's Kiss and the Hershey's chocolate bar wordmark began to be used as the corporate symbol and wordmark respectively.
2014–present[]
| Designer:
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goDutch with Hershey Global Design (logo) Joe Finocchiaro for Alexander Design Associates (type)
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| Typography:
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Milton (custom designed) Brandon Grotesque
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| Launched:
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September 1, 2014
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In 2014, the kiss and text were all turned brown to represent chocolate.
Logo used on packaging using the same font as the 1968 logo.
External links[]