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1988–1989 (pre-release)[]

Before the release of the film, a place holder logo was both used in a 1988 presentation reel, which showcase early concept art, and also in the first teaser trailer in the spring of 1989.

1989[]

Mermaid-title 0-the-little-mermaid-re-reading-the-disney-classic-jpeg-132851

This was the first logo, which was seen on the movie posters for the original 1989 theatrical release and the original 1990 VHS release. It is still seen in the opening credits, especially in subsequent releases of the film.

1997[]

The Little Mermaid logo

In 1997, starting with the 1997 theatrical re-release the logo has been updated for the first time and has since been the main logo for future releases of Little Mermaid media and merchandising.

2006[]

LittleMermaid2006

2013[]

The Little Mermaid 3D (2013)[]

LittleMermaid3D

The Little Mermaid Second Screen Live[]

LittleMermaidSecondScreenLive

2019[]

The Little Mermaid Signature Collection logo
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Oliver & Company
Disney Animated Canon
The Rescuers Down Under
The Little Mermaid Saga
The Little Mermaid II: Return to the Sea
Sleeping Beauty
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Beauty and the Beast
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