The Magnum Ice Cream Company

2025–present[]

Designer:

Unknown

Typography:

Custom
Circe

Launched:

March 19, 2025 (reveal)
July 1, 2025 (official)

In March 2025, Unilever launched a new name for its ice cream division, which is called The Magnum Ice Cream Company. The rebrand was in line with its proposed spin-off, which was scheduled in the end of 2025.

The name was inspired by Magnum, Unilever’s flagship ice cream brand sold worldwide, along with the Heartbrand emblem below.

V • T • E

The Magnum Ice Cream Company

Predecessor: Unilever ice cream business

Subsidiary: Good Humor-Breyers Ice Cream

V • T • E

Unilever

Subsidiaries

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost^{1, 2} | Bovril | Brooke Bond¹ | Brown & Polson | Bru¹ | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan¹ | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova² | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf³ | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva² | Weis | Winborgs | Zwan

V • T • E

The Magnum Ice Cream Company

Predecessor: Unilever ice cream business

Subsidiary: Good Humor-Breyers Ice Cream

Other assets:
UStore | Unilever Life | Carver Korea | Unilever Studio | Unilever Entertainment

Notes

¹	Brands exclusively used by Hindustan Unilever in India.
²	Health drinks business acquired from GlaxoSmithKline.
³	Teabags business wholly-owned by Lipton Teas and Infusions, the ready-to-drink business is handled by a joint venture with PepsiCo.
⁴	Now owned by RFM Corporation.
⁵	Now owned by Hormel Foods.
⁶	Now owned by Flora Food Group (Kohlberg Kravis Roberts).
⁷	Now owned by Lipton Teas and Infusions (CVC Capital Partners).
⁸	Joint venture with RFM Corporation.
⁹	Made by Ajinomoto in Japan.
¹⁰	Now owned by The Coca-Cola Company.
¹¹	Now owned by Colgate-Palmolive.
¹²	Now owned by Henkel.
¹³	Now owned by Conagra Brands (US) and Nomad Foods (Europe).
¹⁴	Now owned by Mizkan.
¹⁵	Now owned by Dr. Oetker.
¹⁶	Now owned by Premier Foods.
¹⁷	Now owned by Bel Group.
¹⁸	Now owned by Carozzi Corp.
¹⁹	Now owned by PVH.
²⁰	Now owned by Procter & Gamble.
²¹	Now owned by Revlon, Inc.
²²	Now owned by Fabergé Limited.
²³	Now owned by Nomad Foods.
²⁴	Now owned by Nippon Suisan Kaisha, Ltd.
²⁵	Now owned by Müller.
²⁶	Now owned by Thai Union Group.
²⁷	Now owned by McCormick & Company.
²⁸	Now owned by Conagra Brands.
²⁹	Now owned by FKS Group.
³⁰	Now owned by Kerry Group.