This page only shows primary logo variants.
For other related logos and images, see:
1973–1975 1975–1977 1977–1979 1979–1981 1981–1988
1973–1975 1975–1977 1977–1979 1979–1981 1981–1988
1988–1997 1997–2001 2001–2006 2006–present
1988–1997 1997–2001 2001–2006 2006–present

Star Channel[]


Star channel 1
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The Movie Channel initially launched as Star Channel in 1973, originally owned by Gridtronics.


Star channel
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Later in the 1970s, Star Channel was acquired by Warner Communications, and eventually brought into its Warner-Amex Satellite Entertainment division, a joint venture between Warner Communications and American Express. The network was initially offered on Warner Cable systems, and later on Warner-Amex's experimental QUBE interactive service.


Star channel
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The Movie Channel[]


The Movie Channel - 1979 (symbol)
Designer:  Alan Peckolick
Typography:  Broadway
Launched:  Unknown


The Movie Channel - 1979

On December 3, 1979, Star Channel was rebranded as The Movie Channel. The folded-film star logomark is similar in resemblance to that of the 1990 logo used by Grupo Multimedios.


The Movie Channel - 1981


The Movie Channel 1989
Designer:  Fred/Alan
Typography:  Unknown
Launched:  May 1988

This logo was introduced in May 1988, and features a pair of eyes in a rectangle. On screen, the rectangle could include many different pairs of eyes.


The Movie Channel 1997

TMC adopted a very slick on-air look that predominantly used CGI graphics, with the debut of a new logo in 1997, a 3D computer-animated green sphere with a tilted and lowercase "TMC" emblazoned on it, usually shown either to the right of the channel's full name or above the name (also rendered in lowercase type). Also, notice the 'e's in "the movie" connect to the 'h' and 'l' from "channel" on the wordmark. Jeff Bottoms (who has since become The Movie Channel's longest-serving promo announcer, and also does promotions for sister channel Showtime) promoted upcoming programs between films with humorous, and tongue-in-cheek voiceovers. During the late 1990s and early 2000s, The Movie Channel started running a wide variety of network promotions from those akin to a movie trailer to typical promos that feature behind-the-scenes trivia relating to the film. The latter technique is still used by the channel today, often in a more hybrid way.


The Movie Channel 2001

An extensively modified logo was introduced in 2001, featuring a one-dimensional circle with a lowercase "tmc" in Knockout type on it, surrounded with two lines on the corners framing the circle; the "movie" in the channel's name was rendered in bold.


The Movie Channel 2006
Designer:  Gretel
Typography:  Arial
Launched:  May 3, 2006

On May 3, 2006, a new logo was introduced, along with the slogan "Movies for Movie Lovers". Designed by Gretel.

External links[]