The current incarnation of The Price is Right premiered on September 4, 1972 on CBS (with a concurrent weekly syndicated version of the show starting on the 10th); this logo has been used in some form or another since its debut, undergoing various design tweaks along the way.
Designer:
Unknown
Typography:
Pinto Flare
Launched:
September 4, 1972
The Price is Right
1973–2007
In June 1973, the word New was taken out of the show's title, becoming simply The Price is Right.
Designer:
Unknown
Typography:
Pinto Flare
Launched:
July 1973
2007–present
2007–2009
Upon Bob Barker retiring as host after 2007, the show's logo gained two sideways trapezoids with Drew Carey taking over hosting duties.
SVG NEEDED
Designer:
Unknown
Typography:
Pricedown
Launched:
October 15, 2007
2009–2012
The dollar sign on the left now does not overlap the wordmark, in addition to the logo gaining "shiny" coloring.
SVG NEEDED
Designer:
Unknown
Typography:
Pricedown
Launched:
September 21, 2009
2012–2013
The trapezoids were shrunk, and a silver border was added to them.
SVG NEEDED
Designer:
Unknown
Typography:
Pricedown
Launched:
September 24, 2012
2013–present
2013–2020
SVG NEEDED
Designer:
Unknown
Typography:
Pricedown
Launched:
September 23, 2013
The logo gained a more metallic-like appearance. Despite the logo receiving an upgrade in 2016, this logo continued to be used on merchandise and the website until 2020.
The logo can be still be seen at the bottom page of the show's website.
