The current incarnation of The Price is Right premiered on September 4, 1972 on CBS (with a concurrent weekly syndicated version of the show starting on the 10th); this logo has been used in some form or another since its debut, undergoing various design tweaks along the way.
Designer:
Unknown
Typography:
Pinto Flare
Launched:
September 4, 1972
The Price is Right[]
1973–2007[]
In June 1973, the word New was taken out of the show's title, becoming simply The Price is Right.
Designer:
Unknown
Typography:
Pinto Flare
Launched:
June 26, 1973
2007–present[]
2007–2009[]
Upon Bob Barker retiring as host after 2007, the show's logo gained two "swinging doors" with Drew Carey taking over hosting duties.
SVG NEEDED
Designer:
Michael Brown
Typography:
Pricedown
Launched:
October 15, 2007
2009–2012[]
The dollar sign on the left now does not overlap the wordmark, in addition to the logo gaining "shiny" coloring. This variation of the logo was rarely used outside of the show.
SVG NEEDED
Designer:
Unknown
Typography:
Pricedown
Launched:
September 21, 2009
2012–2013[]
The trapezoids were shrunk, and a silver border was added to them.
SVG NEEDED
Designer:
TJ Elleman
Typography:
Pricedown
Launched:
September 24, 2012
2013–2022[]
2013–2020[]
SVG NEEDED
Designer:
Cake Studios
Typography:
Pricedown
Launched:
September 23, 2013
The logo gained a more metallic-like appearance. Despite the logo receiving an upgrade in 2016, this logo continued to be used on merchandise and the website until 2020, and the signs in the back of the studio until 2021. It also continues to be used on the Giant Price Tag on the show itself.
2016–2022[]
SVG NEEDED
Designer:
Dan Boland
Typography:
Pricedown
Launched:
September 19, 2016
The metallic appearance was redone.
2022–present[]
SVG NEEDED
Designer:
Dan Boland
Typography:
Pricedown
Launched:
September 19, 2022
Starting with Season 51, the logo was given a gemstone-like appearance, and the dollar sign and text were moved closer together.
