Atkinson's Evening Post, and Philadelphia Saturday News[]
January-November 1839[]
Designer:
Unknown
Typography:
Unknown
Launched:
January 5, 1839
The Saturday Evening Post (second era)[]
November-December 1839[]
Designer:
Unknown
Typography:
Unknown
Launched:
November 9, 1839
Saturday Evening Post[]
1839-1840[]
Designer:
Unknown
Typography:
Unknown
Launched:
December 7, 1839
The Saturday Evening Post (third era)[]
1840-1841[]
Designer:
Unknown
Typography:
Custom
Launched:
November 6, 1840
1841-1842[]
Designer:
Unknown
Typography:
Custom
Launched:
May 1, 1841
May-October 1842[]
Designer:
Unknown
Typography:
Unknown
Launched:
May 21, 1842
United States Saturday Post[]
1842-1845[]
Designer:
Unknown
Typography:
Unknown
Launched:
October 8, 1842
The Saturday Evening Post (fourth era)[]
1845-1860[]
Designer:
Unknown
Typography:
Custom
Launched:
August 1845
1860-1864[]
Designer:
Unknown
Typography:
Custom
Launched:
March 24, 1860
1864-1866[]
Designer:
Unknown
Typography:
Custom
Launched:
June 1864
1866-1868[]
Designer:
Unknown
Typography:
Custom
Launched:
October 19, 1866
1868-1885[]
1868-1871[]
Designer:
Unknown
Typography:
Custom
Launched:
June 1868
1871-1875[]
Designer:
Unknown
Typography:
Custom
Launched:
October 14, 1871
1875-1877[]
Designer:
Unknown
Typography:
Custom
Launched:
May 1, 1875
1877-1885[]
Designer:
Unknown
Typography:
Custom
Launched:
May 1877
1885-1898[]
Designer:
Unknown
Typography:
Custom
Launched:
May 2, 1885
The Saturday Evening Post was acquired by Curtis Publishing Company in 1897.
January-May 1898[]
Designer:
Unknown
Typography:
Custom
Launched:
January 29, 1898
After the acquisition of the Post by Curtis, it began emphasizing its hazy connection to the Pennsylvania Gazette, a publication founded in 1728 and famously operated by Benjamin Franklin. Besides a new byline displaying this founding year, and jumping from “Volume 77” to “Volume 170”, January 29, 1898 also saw the adoption of a new layout and look for the Post, inspired by Colonial-era printing.
1898-1899[]
Designer:
Unknown
Typography:
Custom
Launched:
May 1898
1899-1901[]
Designer:
Unknown
Typography:
Custom
Launched:
January 21, 1899
1901-1903[]
Designer:
Unknown
Typography:
Custom
Launched:
November 9, 1901
1902-1903[]
Designer:
Unknown
Typography:
Custom
Launched:
March 22, 1902
This logo would be used intermittently during the 1901 logo’s lifespan. Both were last seen on the December 27, 1902 issue.
1903-1904[]
Designer:
Unknown
Typography:
Custom
Launched:
January 3, 1903
1904-1942[]
Designer:
Unknown
Typography:
Custom
Launched:
February 20, 1904
1942-1943[]
Designer:
Unknown
Typography:
Unknown
Launched:
June 27, 1942
1943-1951[]
Designer:
Unknown
Typography:
Unknown
Launched:
March 27, 1943
This logo was presented in a variety of colors against different backgrounds.
The final issue of the original run of The Saturday Evening Post was released on February 8, 1969. In 1970, Curtis Publishing Co. was acquired by Beurt SerVaas, a businessman from Indianapolis.
1971-2013[]
Designer:
Unknown
Typography:
Custom
Launched:
June 1, 1971
The magazine was revived in 1971, utilizing a cleaned up version of the magazine’s 1904 logo for its cover. The company’s ownership was transferred to the Benjamin Franklin Literary and Medical Society, and later the Saturday Evening Post Society, both organizations founded by SerVaas’ wife, Corena.
