May 4, 2003 (reveal) September 14, 2004 (official)
2009–2014[]
SVG NEEDED
Designer:
In-house designer
Typography:
SimLLHP (modified) ITC Kabel Bold (modified)
Launched:
March 6, 2008 (reveal) June 2, 2009 (official)
2014–2025 (primary), 2025-present (secondary)[]
2014–2019[]
Designer:
In-house designer
Typography:
Sims Sans Bold (modified)
Launched:
August 20, 2013 (reveal) September 2, 2014 (official)
2019–2025 (primary), 2025-present (secondary)[]
Designer:
In-house designer
Typography:
Sims Sans Bold (modified)
Launched:
July 12, 2019
2023–2025 (merchandising)[]
Designer:
Brandgenuity
Typography:
Unknown
Launched:
May 23, 2023
A new logo for The Sims franchise was revealed by licenseglobal in a post about brand licensing deals with Electronic Arts in May 2023. This logo was officially used by EA to promote an event prior to The Sims 4: Horse Ranch expansion pack announcement in June, and since November 21st was only being used on Shop The Sims and in the official merch sold there. after the new logo was established, it also replaced product's brand.
August 22, 2024 (reveal) September 17, 2024 (official)
A new logo for The Sims franchise was revealed in August 2024 as the future of The Sims. In the next month it began to be used as the new branding to give fans big news and announcements. After all, and in January 2025 it was incorporated in all of the webs and games of The Sims franchise celebrating the 25th anniversary of The Sims setting the new brand.
