Secret Weapon 7 (SW7)[]
2012–2013[]
This logo was used on the website teasing The Smiler, then named SW7. The URL is altontowers.com/2013 and it now redirects to the Alton Towers website
2017[]
This logo appeared in an Alton Towers YouTube video showing all the Secret Weapons from SW1 (scrapped) to SW8 (The Wicker Man).
The Smiler[]
2013–present[]
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Alton Towers revealed the logo for their new ride, then called Secret Weapon 7, in November 2012. This ride opened in Spring 2013.
| Predecessors: Vardon Attractions | The Tussauds Group Resort Theme Parks: Peppa Pig Theme Park: Other theme parks: Gateway Attractions: Other Assets:  |