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1961-1964 1964-1965 1965-1966 1966-1973 1973-1977 1977-1981
1961-1964 1964-1965 1965-1966 1966-1973 1973-1977 1977-1981
1970-1973 1973-1977 1977-1981
1970-1973 1973-1977 1977-1981

Treasure Island[]

1961-1964[]

Designer:  Unknown
Typography:  Unknown
Launched:  November 24, 1961

The first Treasure Island store was opened by then-parent General Merchandise Company in November 1961. In 1962, it was acquired by the J.C. Penney Company.

1964-1965[]

Designer:  Unknown
Typography:  Playbill
Franklin Gothic
Launched:  April 12, 1964

1965-1966[]

Designer:  Unknown
Typography:  Unknown
Launched:  March 28, 1965

1966-1973[]

Designer:  Unknown
Typography:  Franklin Gothic
Launched:  December 1, 1966

1973-1977[]

Designer:  Unknown
Typography:  Helvetica (modified)
Launched:  October 1, 1973

1977-1981[]

Designer:  Unknown
Typography:  Helvetica (modified)
Launched:  1977

The Treasury[]

1970-1973[]

Designer:  Unknown
Typography:  Unknown
Launched:  October 21, 1970

Stores opened after 1969 were named The Treasury, though older stores continued to use the Treasure Island name until the chain's closure.

1973-1977[]

Designer:  Unknown
Typography:  Helvetica (modified)
Launched:  October 1, 1973

1977-1981[]

Designer:  Unknown
Typography:  Helvetica (modified)
Launched:  1977