Like before, this is still used at some locations.
2017–present[]
Designer:
Unknown
Typography:
Unknown
Launched:
September 27, 2017
Stacked version
Coinciding with the chain's 40th year, The Vitamin Shoppe updated its logo on September 27, 2017. The "V" from the previous logo is flattened, with the left half rendered in dark blue and the other in a lighter shade. Additionally, the wordmark became all-caps.