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Logopedia

The Vitamin Shoppe (first era)[]

1977-1999[]

BETTER LOGO NEEDED
SVG NEEDED
Designer:  Unknown
Typography:  Souvenir Bold
Launched:  1977

VitaminShoppe[]

1999-2001[]

BETTER LOGO NEEDED
SVG NEEDED
Designer:  Unknown
Typography:  Souvenir Bold
Launched:  1999

The Vitamin Shoppe (second era)[]

2001–2013[]

Designer:  Unknown
Typography:  Unknown
Launched:  2001

This is still used at a handful of locations.

2013-present[]

2013–2017[]

Designer:  Lippincott
Typography:  Unknown
Launched:  February 7, 2013

Like before, this is still used at some locations.

2017–present[]

Designer:  Unknown
Typography:  Unknown
Launched:  September 27, 2017

Coinciding with the chain's 40th year, The Vitamin Shoppe updated its logo on September 27, 2017. The "V" from the previous logo is flattened, with the left half rendered in dark blue and the other in a lighter shade. Additionally, the wordmark became all-caps.