The channel was formerly known as Veselina TV.
In 2006, the Luxembourg-based SBS Broadcasting Group acquired Radio Veselina, and in October 2006, Veselina TV was rebranded as The Voice TV, after the music channels in the Nordic countries. In 2020, the channel was bought by NOVA Broadcasting Group together with Kanal 3 and Magic TV.
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Telemach (Croatia1 | Montenegro, Bosnia and Herzegovina | Slovenia) | SBB | Total TV (B&H, Serbia, Slovenia, North Macedonia, Montenegro) | NetTV Plus
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