- This article is about the company named The Walt Disney Company. For the man who co-founded the company, see Walt Disney.
- "Disney" redirects here. For other uses, see Disney (disambiguation).
For other related logos and images, see:
The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate. The Disney logo, based on Walt Disney's signature, is one of the world's most recognizable logos.
Disney Bros. Studio
Walt Disney Studio
Walt Disney Productions
Main article: Walt Disney Pictures
The first incarnation of the Walt Disney logo was introduced in 1937. After it was discontinued in some year, it was also used on the Disney's Wonderful World of Reading logo until 1996.
Another logo based on Walt Disney's handwriting was created in the mid-1940s. After it was discontinued in 1972, this logo would be used again on the Walt Disney Home Entertainment logo from 1978 to 1984.
In 1960, a later variant was based on Walt Disney's handwriting. The typeface is still used as the main logo, but it has since been revised. Disney has retired this logo in 1980.
In 1964, the signature's typeface effectively became a bit smoother. It was first used in the 1964-1965 World's Fair in New York, permanently before becoming the official logo in 1971.
This signature probably has the most recognizable and distinct letters; the “W” and the “D” that begin each word. The roundness has a single line down the center of the “D”, and the circle over the “i”, circles back toward the “D”. None of these characteristics are present in Walt Disney’s real signature. For many decades, this logo would have been served as The Walt Disney Company’s longstanding logotype with a lifespan of 56 years.
Versions of this logo were also used before it became the official logo of the company and even before it was made, starting with a brochure of the iconic "Enchanted Tiki Room" attraction in 1963, 1965 with Fantasy on Parade at Disneyland on the large drum at the start of the parade and a slightly different version at the end of the Disney animated classic The Aristocats.
In 2006, Disney began using a modified version of both the 1964 and the 1966 version of the logo, making the lines become a bit thinner. This logo was previously used on the Walt Disney Pictures logo until 2011, and is currently used on several other Disney properties, including Walt Disney Studios Motion Pictures.
The Walt Disney Company
Times New Roman
On February 6, 1986, Walt Disney Productions changed its name to The Walt Disney Company. Prior to 2009, the words "The" and "Company" were set in Times New Roman. The words "Walt Disney" were set in Walt Disney Script.
In 2009, the words' fonts were switched over to Whitney, a new font that was created by Hoefler & Co.
In 2012, the company abandoned Whitney with a new font, called Benton Sans.