Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1923–1926 1926–1928 1928–1929 1929–1937 1937–1996 1948–1984 1956–present
1923–1926 1926–1928 1928–1929 1929–1937 1937–1996 1948–1984 1956–present
1960–1980 1971–1986 2006–present 2007–present 1986–2009 2009–2012 2012–present
1960–1980 1971–1986 2006–present 2007–present 1986–2009 2009–2012 2012–present

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass-media and entertainment conglomerate. The Disney logo, based on Walt Disney's signature, is one of the world's most recognizable logos. The company is a successor to the short-lived Laugh-O-Gram Studios.

Disney Bros. Studio[]

1923–1926[]

Disney Bros. Studio 1923

Walt Disney Studio[]

1926–1928[]

Walt Disney Studio 1926
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1928–1929[]

Walt-Disney-Studio v2
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Walt Disney Productions Ltd.[]

Main article: Walt Disney Pictures

1929–1937[]

Walt-Disney-Productions v21
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Walt Disney (first era)[]

1937–1996[]

Walt Disney Logo 1937

The first incarnation of the Walt Disney logo was introduced in 1937. Despite ending normal usage in 1948, it was still used in some instances until the 1960s, and a variant was later used on the Disney's Wonderful World of Reading logo from 1973 to 1996.

1948–1984[]

Walt Disney Logo 1951

Another logo based on Walt Disney's handwriting was created in 1948, though a similar version was previously used in the opening for Snow White and the Seven Dwarfs in 1937. This logo was still used in tandem with the next two, as it appeared on 70s-era iterations of The Wonderful World of Disney, as well as the Walt Disney Home Entertainment logo from 1978-1984.

1956–present[]

Walt Disney
Designer:  Unknown
Typography:  Custom wordmark
Launched:  1956

In 1956, the signature’s typeface became a bit smoother, marking the introduction of the most familiar iteration of the company’s logo. It first appeared on the 1956 Disneyland Guide[1]; other early appearances included Disneyland’s Walt Disney’s Magic Kingdom Guide Map (1958), some Official Mickey Mouse Club and Disneyland Records album covers in 1959 and throughout the 1960s, and the marquee for Progressland at the New York World’s Fair in April 1964. It eventually became the primary logo around the time of the opening of Walt Disney World in late 1971.

This signature probably has the most recognizable and distinct letters (the capital "W" and "D" in the name). The roundness has a single line down the center of the "D", and the circle over the "i", circles back toward the "D". None of these characteristics are present in Walt Disney’s real signature. This logo has served as The Walt Disney Company’s longest-standing logotype, with a lifespan of over 65 years. In 2000, a computer font based off this logo was introduced, initially known as “Walt Disney Script,” but renamed Waltograph in 2004. This font includes a lowercase "D" taken from the logo of Disneyland Paris, which ended up using the font officially.

Alternate versions of this logo were also used in the years between its introduction and when it became the official logo, including on a brochure of the iconic "Walt Disney's Enchanted Tiki Room" attraction in 1963, advertisement posters for the "General Electric Progress Land" attraction at the 1964-65 World's Fair, 1965's "Fantasy on Parade" event at Disneyland (on the large drum at the start of the parade), and the "A Walt Disney Production" byline at the end of the studio's 1970 animated feature The Aristocats.

1960–1980[]

Walt Disney Logo 1960
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In 1960, a later variant was based on Walt Disney's handwriting. The typeface is sometimes erroneously believed to be the foundation for the current logo. Despite ending normal usage in 1980, a slightly similar script was used at the beginning of Saving Mr. Banks in 2013.

Walt Disney Productions[]

1971–1986[]

Walt Disney Productions
Designer:  Unknown
Typography:  Custom wordmark
Helvetica ("Productions")
Launched:  Late 1971

Prior to 1986, the version of the logo using the company's full name was only used in corporate contexts, an early example being on documents printed in late 1971 discussing the company's plans for its then-upcoming 50th anniversary. This logo debuted around the time of the opening of Walt Disney World.

Walt Disney (second era)[]

2006–present[]

Walt Disney 2006
Designer:  John Stable
John Bias
Typography:  Custom wordmark
Launched:  July 2006

In 2006, Disney began using a modified version of the 1956 and 1960 logos, with slightly thinner lines. The version of this logo formatted as "Walt Disney" was used on the Walt Disney Pictures logo from 2006 to 2011, and is currently used on several other Disney properties, including Walt Disney Studios Motion Pictures.

2007–present[]

Walt Disney 2007 variant
Designer:  Unknown
Typography:  Custom wordmark
Launched:  February 2007

In 2007, Disney began using a special drawing script font based on Walt Disney’s original signature. This logo is currently being used on Walt Disney Animation Studios as well as its on-screen variant.

The Walt Disney Company[]

1986–present[]

1986–2009[]

The Walt Disney Company
Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Times New Roman
Launched:  January 1986 (reveal)
February 6, 1986 (official)

On February 6, 1986, Walt Disney Productions was renamed to The Walt Disney Company to reflect the company's diversity. Prior to 2009, the words "The" and "Company" were set in Times New Roman (which was also used by many Disney and Buena Vista-branded properties at the time; Walt Disney World and Buena Vista Home Entertainment still uses Times New Roman in its logos today), with "Walt Disney" set in its signature font. This new name was revealed a month prior to its rename.

2009–2012[]

TWDC Logo
Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Whitney
Launched:  2009

2012–present[]

The Walt Disney Company 2012
Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Benton Sans
Launched:  2012

References[]

External links[]

Laugh-O-Gram Studios
The Walt Disney Company
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