The Walt Disney Company

This article is about the company named The Walt Disney Company. For the man who co-founded the company, see Walt Disney.

"Disney" redirects here. For other uses, see Disney (disambiguation).

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1921–1923	1923–1926	1928–1929	1929–1937	1937–1996	1948–1984	1960–1980
1964–present	1972–1986	2006–present	1986–2009	2009–2012	2012–present

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate. The Disney logo, based on Walt Disney's signature, is one of the world's most recognizable logos.

Laugh-O-Gram Studios

1921–1923

Disney Bros. Studio

1923–1926

Walt Disney Studio

1926–1928

LOGO MISSING

1928–1929

Walt Disney Productions Ltd.

Main article: Walt Disney Pictures

1929–1937

Walt Disney

1937–1996

The first incarnation of the Walt Disney logo was introduced in 1937. After it was discontinued in some year, it was also used on the Disney's Wonderful World of Reading logo until 1996.

1948–1984

Another logo based on Walt Disney's handwriting was created in the mid-1940s. After it was discontinued in 1972, this logo would be used again on the Walt Disney Home Entertainment logo from 1978 to 1984.

1960–1980

In 1960, a later variant was based on Walt Disney's handwriting. The typeface is still used as the main logo, but it has since been revised. Disney has retired this logo in 1980, but a slightly similar script was used at the beginning of Saving Mr. Banks in 2013.

Walt Disney Productions

1972-1986

1964–present

In 1964, the signature's typeface effectively became a bit smoother. It was first used in the 1964-1965 World's Fair in New York, permanently before becoming the official logo in 1971.

This signature probably has the most recognizable and distinct letters; the "W" and the "D" that begin each word. The roundness has a single line down the center of the "D", and the circle over the "i", circles back toward the "D". None of these characteristics are present in Walt Disney's real signature. For many decades, this logo would have been served as The Walt Disney Company’s longstanding logotype with a lifespan of 56 years.

Versions of this logo were also used before it became the official logo of the company and even before it was made, starting with a brochure of the iconic "Enchanted Tiki Room" attraction in 1963, 1965 with Fantasy on Parade at Disneyland on the large drum at the start of the parade, and a slightly different version at the end of the Disney animated classic The Aristocats.

2006–present

In 2006, Disney began using a modified version of both the 1964 and the 1966 version of the logo, making the lines become a bit thinner. This logo was previously used on the Walt Disney Pictures logo until 2011, and is currently used on several other Disney properties, including Walt Disney Studios Motion Pictures.

The Walt Disney Company

1986-present

1986–2009

On February 6, 1986, Walt Disney Productions changed its name to The Walt Disney Company. Prior to 2009, the words "The" and "Company" were set in Times New Roman. The words "Walt Disney" were set in Walt Disney Script.

2009–2012

In 2009, the words' fonts were switched over to Whitney, a new font that was created by Hoefler & Co.

2012–present

In 2012, the company abandoned Whitney with a new font, called Benton Sans.

External links

• The Walt Disney Company
• Disney