The Walt Disney Company

This article is about the company named The Walt Disney Company. For the co-founder that this company is named for, see Walt Disney.

Disney redirects here. For other uses, see Disney (disambiguation).

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1923–1926	1926–1928	1928–1929	1929–1937	1937–1996	1948–1984	1960–1980
1964–present	1971–1986	2006–present	2007–present	1986–2009	2009–2012	2012–present

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass-media and entertainment conglomerate. The Disney logo, based on Walt Disney's signature, is one of the world's most recognizable logos. The company is a successor to the short-lived Laugh-O-Gram Studios.

Disney Bros. Studio

1923–1926

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Walt Disney Studio

1926–1928

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1928–1929

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Walt Disney Productions Ltd.

Main article: Walt Disney Pictures

1929–1937

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Walt Disney (first era)

1937–1996

The first incarnation of the Walt Disney logo was introduced in 1937. Despite ending normal usage in 1948, it was still used on the Disney's Wonderful World of Reading logo until 1996.

1948–1984

Another logo based on Walt Disney's handwriting was created in 1948. This logo was still used in tandem with the next 2, as it appeared on 70s-era iterations of The Wonderful World of Disney, as well as the Walt Disney Home Entertainment logo from 1978-1984.

1960–1980

In 1960, a later variant was based on Walt Disney's handwriting. The typeface would since become the foundation for the current logo. Despite ending normal usage in 1980, a slightly similar script was used at the beginning of Saving Mr. Banks in 2013.

1964–present

Designer:  Unknown

Typography:  Custom wordmark

Launched:  April 1964

In 1964, the signature's typeface became a bit smoother, marking the introduction of the studio's now-familiar iteration of its logo/wordmark. It was quietly phased in with the 1964-1965 World's Fair in New York in April of the same year, before eventually becoming the primary logo around the time of the opening of Walt Disney World in late 1971.

This signature probably has the most recognizable and distinct letters (the capital "W" and "D" in the name). The roundness has a single line down the center of the "D", and the circle over the "i", circles back toward the "D". None of these characteristics are present in Walt Disney's real signature. For many decades, this logo would be served as The Walt Disney Company’s longstanding logotype with a lifespan of 56 years. In 2000, a font based off this logo, called Walt Disney Script was introduced, which would become present-day Waltograph in 2004. This font had seen usage with Disneyland Paris.

Versions of this logo were also used before it became the official logo or even this logo itself being introduced, starting with a brochure of the iconic "Walt Disney's Enchanted Tiki Room" attraction in 1963, 1965 with the "Fantasy on Parade" event at Disneyland (on the large drum at the start of the parade), and a slightly different version at the end of the Disney animated classic The Aristocats.

Walt Disney Productions

1971–1986

Designer:  Unknown

Typography:  Custom wordmark Helvetica ("Productions")

Launched:  Late 1971

Prior to 1986, the version of the logo using the company's full name was only used in corporate contexts, an early example being on documents printed in late 1971 discussing the company's plans for its then-upcoming 50th anniversary. This logo debuted around the time of the opening of Walt Disney World.

Walt Disney (second era)

2006–present

Designer:  Unknown

Typography:  Custom wordmark

Launched:  July 2006

In 2006, Disney began using a modified version of both the 1960 and the 1964 version of the logo, making the lines become a bit thinner. This logo was previously used on the Walt Disney Pictures logo until 2011, and is currently used on several other Disney properties, including Walt Disney Studios Motion Pictures.

2007–present

Designer:  Unknown

Typography:  Custom wordmark

Launched:  February 2007

In 2007, Disney began using a special drawing script font based on Walt Disney’s original signature. This logo is currently being used on Walt Disney Animation Studios as well as its on-screen variant too.

The Walt Disney Company

1986-present

1986–2009

Designer:  Unknown

Typography:  Custom wordmark ("Walt Disney") Times New Roman

Launched:  January 1986 (reveal) February 6, 1986 (official)

On February 6, 1986, Walt Disney Productions was relaunced as present-day The Walt Disney Company. Prior to 2009, the words "The" and "Company" were set in Times New Roman (which was also used by many Disney and Buena Vista-branded properties at the time; Walt Disney World and Buena Vista Home Entertainment still uses Times New Roman in its logos today), with "Walt Disney" set in its signature font. This new name was revealed a month prior to relaunching with it.

2009–2012

Designer:  Hoefler & Co. (Whitney font)

Typography:  Custom wordmark ("Walt Disney") Whitney

Launched:  2009

2012–present

Designer:  Unknown

Typography:  Custom wordmark ("Walt Disney") Benton Sans

Launched:  2012

External links

• Official website
• Official website (Corporate)

◄ Laugh-O-Gram Studios

The Walt Disney Company