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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1923–1926 1926-1928 1926–1928 1928–1931 1929–1937 1937–1939
1923–1926 1926-1928 1926–1928 1928–1931 1929–1937 1937–1939
1939-1983 1940–1986 1948–1986 1955–1986 1966–1983 1967–1987
1939-1983 1940–1986 1948–1986 1955–1986 1966–1983 1967–1987
1969–2005 1971–1986 1986–2009 2009–2012 2012–present 2024–present
1969–2005 1971–1986 1986–2009 2009–2012 2012–present 2024–present

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass-media and entertainment conglomerate. The Disney logo, based on Walt Disney's signature, is one of the world's most recognizable logos. The company is a successor to the short-lived Laugh-O-Gram Studios.

Disney Bros. Cartoon Studio[]

1923–1926[]

Walt Disney Studio[]

1926-1928[]

SVG NEEDED
Designer:  Unknown
Typography:  Hobo
Launched:  Unknown

1926–1928[]

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1928–1931[1][]

SVG NEEDED

Walt Disney Productions[]

1929–1937[]

SVG NEEDED

1937–1939[]

1939–1983[]

SVG NEEDED

This logo was used on letterheads from 1939[2] to at least 1983;[3] it was also used on the Employee Benefits Program[4] as well as envelopes.[5] The Mickey Mouse symbol was also used on storyboards,[6] materials related to Walt Disney Home Movies,[7] and the logo for Walt Disney Telecommunications and Non-Theatrical Company International.[8]

1940–1986[]

1940–1986[]

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This logo was introduced no later than 1948. This logo was used on acetate records from 1948[9][10] to 1979[11], the Huey Generator[12], matches,[13] a decal,[14] and a sign[15].

1955–1986[]

SVG NEEDED

This version was introduced no later than 1963[16]. This logo was used on packaging labels[16][17][18], matches[19], a sewn patch[20], and telephone directories for Walt Disney Productions[21] and Disneyland[22]. One of the last known appearances of this logo was in 1981.[23]

1948–1986[]

1966–1987 (primary), 1987–2005 (tertiary)[]

1966–1983[]

One of the first appearances of this logo was the 1965 annual report, and would be used on telephone directories[24], DisNews from 1967[25] to 1983,[26] select employee benefit program revisions[27], the Walt Disney 16mm Films 1967/68 Entertainment Catalog[28], and envelopes from 1978[29] to 1982[30]. It was also used as the basis for the Walt Disney Educational Materials Company and Walt Disney Educational Media Company logos.

1967–1987[]

This logo was primarily seen on annual reports between the 1966[31] and 1978[32], as well as a convertible specimen from January 1968[33]. It was also used to represent Walt Disney World's Disney University[34].

1969–2005[]

This logo was used on select material, such as the 1968[35] and 1971 annual reports[36], The Disney Management Style[37], and pre-1996 material for Walt Disney World. As of 1996, Disney continues to use the symbol for miscellaneous purposes until 2005 and up until today for WDW-related purposes.

1971–1986[]

Designer:  Unknown
Typography:  Custom wordmark
Helvetica ("Productions")
Launched:  Late 1971

Before 1986, the version of the logo using the company's full name was only used in corporate contexts, an early example being on documents printed in late 1971 discussing the company's plans for its then-upcoming 50th anniversary. This logo debuted around the time of the opening of Walt Disney World.

The Walt Disney Company[]

1986–present[]

1986–2009[]

Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Times
Launched:  January 1986 (reveal)
February 6, 1986 (official)

On February 6, 1986, Walt Disney Productions changed its name to The Walt Disney Company to reflect the company's diversity, as "Productions" only reflected the operations of the film studio. Before 2009, the words "The" and "Company" were set in Times (which was also used by many Disney and Buena Vista-branded properties at the time; Walt Disney World and Buena Vista Home Entertainment still uses Times in its logos today), with "Walt Disney" set in its signature font. This new name was revealed a month before its renaming.

2009–2012[]

Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Whitney
Launched:  2009

2012–present[]

Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Benton Sans
Launched:  2012

2024–present (secondary)[]

Designer:  Unknown
Typography:  Custom wordmark ("Walt Disney")
Benton Sans
Launched:  November 20, 2024

The new logo was first seen during the Disney Content Showcase Asia-Pacific 2024, which was held in Singapore between November 20 to 21, 2024. However, as the previous logo is still in use across all Disney Companies websites, it is unknown when this logo will be officially introduced.

References[]

  1. https://animationresources.org/history-three-interesting-documents/
  2. https://ca.style.yahoo.com/this-might-be-why-there-are-so-few-female-185433606.html
  3. https://comics.ha.com/itm/memorabilia/disney/the-disney-channel-premiere-press-kit-walt-disney-1983-/a/121821-14798.s
  4. https://comics.ha.com/itm/memorabilia/disney/walt-disney-productions-employee-benefits-binder-walt-disney-c-1980s-/a/121821-14799.s?ic16=ViewItem-BrowseTabs-Auction-Archive-ThisAuction-120115#
  5. https://www.ebay.com/itm/256520915514
  6. https://comics.ha.com/itm/animation-art/production-drawing/the-wuzzles-test-pilot-storyboards-group-of-4-walt-disney-1985-total-4-items-/a/7173-97247.s
  7. https://www.worthpoint.com/worthopedia/vintage-walt-disney-aristocats-home-3914852887
  8. https://www.avid.wiki/Walt_Disney_Telecommunications_and_Non-Theatrical_Company_International
  9. https://comics.ha.com/itm/memorabilia/miscellaneous/pair-of-cinderella-rare-voice-auditions-and-horse-dialog-master-acetate-studio-recordings-walt-disney-1948-/a/7385-18306.s?ic4=GalleryView-ShortDescription-071515
  10. https://comics.ha.com/itm/memorabilia/miscellaneous/cinderella-rare-unused-bed-building-song-adaptation-from-snow-white-master-acetate-studio-recording/a/7385-18312.s?ic4=GalleryView-Thumbnail-071515
  11. https://www.icollector.com/Big-Thunder-Mountain-Railroad-Quartet-Acetate-Record_i46992411
  12. https://www.disneyhistory101.com/studios
  13. https://www.ebay.com/itm/145826361392
  14. https://www.ebay.com/itm/267177526722?_skw=walt+disney+productions+label&itmmeta=01JSCP8978HE6X4NB3G1GR12F8&hash=item3e350585c2:g:~tUAAOSwgfVnuOgH&itmprp=enc%3AAQAKAAAA0FkggFvd1GGDu0w3yXCmi1dmmka%2FxTIa2VaDtwaImZVKb3%2Fe7OlOPSv%2BudatiBD0DGiwLJdQrenE0VlEgKRZjSSnyF%2FrOVHJ1kl9IUSKKmPZxzlDyicTEjHwhvfVjCsiIAZO2S%2FgWOnfYsto9CZIhCI2IN58Nju38D1bJYn%2BuujI3ouB5oIzOVL8cN%2Fg9R8CrZYItDVgOiExmD9n3OMeetFXBIGXWykT38R1MRiT3zleXGiGo3kgK8obAvs94sErGh%2BbDMOI2WWWtZcoEXzu6tQ%3D%7Ctkp%3ABk9SR-KToZbLZQ
  15. Walt Disney & Recollections of the Disney Studios: 1955-1980
  16. 16.0 16.1 https://www.disneydocs.net/disney-signed-letters
  17. https://comics.ha.com/itm/memorabilia/miscellaneous/walt-disney-studio-promotional-and-mailing-use-stationery-group-of-54-walt-disney-c-1950s-70s-total-54-items-/a/7295-19012.s?ic4=GalleryView-Thumbnail-071515
  18. https://vegalleries.com/art/disneyana/60/miscellaneous-walt-disney/walt-disney-productions-package-label-id-novdisney17114
  19. https://www.ebay.com/itm/145364407805?_skw=%22walt+disney+productions%22+matches&itmmeta=01JSCP6XJRVMRKEWCJNE0WZE9C&hash=item21d864d5fd:g:J1IAAOSw5fJlKXo4&itmprp=enc%3AAQAKAAABAFkggFvd1GGDu0w3yXCmi1cAW2zAtomF57EjAaNq4j2bbsPLZSIAv41iIs8%2BqxjMrmOK1MZoZ742Tt7q%2F8i3XvkZj54bHvRMl%2FrjVm7CoSRGFE15hbdTcUJ%2BBBlPUxIej7Ozt0otpcJaCOn5Wb176BY8nG%2B6QTJ2xBFXZ87pKIYAoMz9dq0AT1QwMurnFPO0cTD3toHCK%2Be3CvPe%2Fu5sxeSyYUddNO%2FOnSJPwol5u88G%2FVXk9thgT%2FeAHqnKQ1WCk52tKc6phb7UsBaxdz22vOLa7kLRPvhE4s1YipdJvJmrT%2BldlWXThluHFPOAeaQeo0O5o1qQXmChjVTUYTFfOQU%3D%7Ctkp%3ABk9SR7zZm5bLZQ
  20. https://www.ebay.com/itm/362869686400
  21. https://www.icollector.com/A-1962-Walt-Disney-Productions-Telephone-Directory_i51764128
  22. https://www.icollector.com/A-1963-Disneyland-Telephone-Directory_i51764129
  23. https://www.rrauction.com/auctions/lot-detail/345760706350429-space-shuttle-and-walt-disney-fdc/
  24. https://comics.ha.com/itm/memorabilia/disney/walt-disney-studios-california-phone-directory-group-of-6-walt-disney-c-1960s-70s-total-6-items-/a/121821-14796.s?ic4=GalleryView-ShortDescription-071515#
  25. https://www.ebay.com/itm/204800719696
  26. https://vegalleries.com/art/disneyana/7089/miscellaneous-disneyana/disney-legal-settlement-stock-holder-letter-documents-1983-id
  27. https://www.ebay.com/itm/375942847267?_trkparms=amclksrc%3DITM%26aid%3D777008%26algo%3DPERSONAL.TOPIC%26ao%3D1%26asc%3D20230823115209%26meid%3D1eee7f440f134ac2a6f6ababa55b2f24%26pid%3D101800%26rk%3D1%26rkt%3D1%26itm%3D375942847267%26pmt%3D0%26noa%3D1%26pg%3D4375194%26algv%3DRecentlyViewedItemsV2SignedOut%26brand%3DDisney&_trksid=p4375194.c101800.m5481&_trkparms=parentrq%3A4b34efb21960a627010e06f4ffff3e58%7Cpageci%3Ad75d32c2-1cab-11f0-9dfe-cef0d50c0628%7Ciid%3A1%7Cvlpname%3Avlp_homepage
  28. https://www.ebay.com/itm/256812313553?_skw=%22walt+disney%22+16mm+1967&itmmeta=01JS5NAWCGS106P0HWM7C04BSQ&hash=item3bcb34ebd1:g:UTAAAOSwQadnqidZ&itmprp=enc%3AAQAKAAAA0FkggFvd1GGDu0w3yXCmi1e05Cq18cQnv6wT6La0wuOHzuY2J6ZW7xSjyJGGzoDEReiS1hmc2DQ9wedxTQ%2ByEmM0mLVwSnHltJkNRD2wM4Y%2BibgNmg4pv%2Bcy7cKWW0j%2BEbJ2f8HJybU5Ee6cF%2BNyAa0u2bM2rFD5PB93uAzudZr3bEqEOnyb9gn5HnKDEYpts5mUQh40EdY5BCDBMFgysgMI6wxC6qll1rBGdI35zMUaSp2V0u89sbB8c8yC1X6qAyhPr%2Fr3qWP4fujqaJC6V%2FQ%3D%7Ctkp%3ABk9SR6rGq7XJZQ
  29. https://www.ebay.com/itm/388188376664?_skw=disney+envelope+1977&itmmeta=01JS5KNJMS26P05H54QX0X6KGD&hash=item5a61d48e58:g:3-8AAOSw5mRm7MgS&itmprp=enc%3AAQAKAAAA8FkggFvd1GGDu0w3yXCmi1fJ4iDicYz4nQyHO%2FIZwfHcQydo4wmv3o2%2BU3eu9j%2Bf5tLwh5HAYsVOtDbGgEsUorm7kMzXrCvJnZH%2B%2FmofYU1nj0xGQcmOhwLiubTWfvZE0maG0rqUaBWk4Pw7MbyT%2FgWRzyuLiSbjJDSSVg%2FqR4r%2FPaB6HuGY%2BHU7%2FAc7RK1h494gL7gLTdlPS197lI9docdLLXMUzm38HtDls%2BCXCnq1qj2kiSwfbgpdQ5NXKLWRt1acLh%2BUhbbC9fnIZr%2Bhf0KIkZGCTBe%2B7Qafi3mTkZiIXN4%2F1l51p8Q49v2tiKF5%2Fw%3D%3D%7Ctkp%3ABk9SR8Kq1rPJZQ
  30. https://www.ebay.com/itm/388188376658?itmmeta=01JS5M5C5R94ZZMDWPHAHF9P3J&hash=item5a61d48e52
  31. Walt Disney Productions 1966 annual report
  32. Walt Disney Productions Annual Report 1978
  33. Broadcasting Magazine, January 22, 1968
  34. https://comics.ha.com/itm/memorabilia/miscellaneous/walt-disney-world-certificates-diplomas-backstage-signs-and-plane-landing-security-sign-group-of-15-walt-disney-c-1979-92-total-/a/7252-98637.s?ic4=GalleryView-Thumbnail-071515
  35. Walt Disney Productions 1968 annual report
  36. Walt Disney Productions Annual Report 1971
  37. https://comics.ha.com/itm/animation-art/limited-edition-cel/walt-disney-productions-employee-benefits-and-disney-management-style-books-walt-disney-1981-total-2-/a/7252-98720.s?ic4=GalleryView-ShortDescription-071515

External links[]

Laugh-O-Gram Studios
Capital Cities/ABC Inc.
21st Century Fox
The Walt Disney Company