2020 (pre-launch)[]
Originally the name of the station was set up to be called This is the Yorkshire Coast until it was changed before the launch of the station.
2020-present[]
Serving Whitby, Scarborough, Filey and Bridlington. The station launched 5th October 2020 and was put together due to the rebranding of Yorkshire Coast Radio into Greatest Hits Radio. This is the Coast features former Yorkshire Coast Radio presenters such as Paddy Billington, Kev Roberts, Mike Nicholson, Tom Hooper, Matthew Pells, Tom Ironside and Andrew Snaith who provides the local weekend news.