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1989–2003 2003–2017 2017–present 2023–present
1989–2003 2003–2017 2017–present 2023–present

Three is New Zealand's first commercial television network, and are currently owned and operated by Warner Bros. Discovery through its Discovery New Zealand unit.

TV3[]

1989–2003[]

TV3 New Zealand original logo

Three began broadcasting on 26 November 1989, it was known as TV3. Their first logo is the numeral 3 in green, with the red and blue ovals.

2003–2017[]

TV3 New Zealand logo

On the 4 May 2003, TV3 introduced the three boxes; the silver fern (a renowned symbol of New Zealand) occupies the 2 left-hand boxes while the 3 occupies by third. This logo was similar in many ways to the current BBC logo.

Three[]

2017–present[]

Three (New Zealand) 2017

On February 9, 2017, TV3 unveiled a major rebrand, changing its name to Three and adopting an unconventional new logo and on-air presentation.

2023–present[]

Three 2023

In August 2023, Three updated its on-air presentation. The on-screen bug was updated on December 14, 2023.

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