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6a00d83452534069e201156f2f1c3f970c-320wi Tide 1966 Tide logo Tide logo Tide Logo RGB 2014
1946-1966 1966-1996 1996-2008 2008-2014 2014-present


1946-1966

6a00d83452534069e201156f2f1c3f970c-320wi


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Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.

1966-present

1966-1996

Tide 1966

1996-2008

Tide logo

The logo was slightly modified for the product's 50th anniversary in 1996. 

1

2008-2014

Tide logo

The logo was modified in 2008, making the yellow circle gradient, updating the font, and fixing the white space in the text.

2014-present

Tide Logo RGB 2014

The gradient on the outer yellow circle is once again removed.


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