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| 1946–1966 | 1966–1996 | 1996–2008 | 2008–2014 | 2014–present |
1946–1966
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SVG NEEDED |
Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.
1966–present
1966–1996
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This logo was still used in Russia until 2003.
1996–2008
The 1966 logo was modified for the product's 50th anniversary in 1996.
2008–2014
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SVG NEEDED |
The logo was modified in 2008, making the yellow circle a gradient, updating the font, and removing the white space in the text.
2014–present
In 2014, the gradient on the outer yellow circle was once again removed.
