Logopedia
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Logopedia
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Contents

1946–1966 1966–1996 1996–2008 2008–2014 2014–present
1946–1966 1966–1996 1996–2008 2008–2014 2014–present

1946–1966

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Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.

1966–present

1966–1996

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This logo was still used in Russia until 2003.

1996–2008

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The 1966 logo was modified for the product's 50th anniversary in 1996. 

2008–2014

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The logo was sadly modified in 2008, making the yellow circle a gradient, updating the font, and removing the white space in the text.

2014–present

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In 2014, the gradient on the outer yellow circle was once again removed.


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