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| 1946-1966 | 1966-1996 | 1996-2008 | 2008-2014 | 2014-present |
1946-1966
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Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.
1966-present
1966-1996
1996-2008
The logo was slightly modified for the product's 50th anniversary in 1996.
2008-2014
The logo was modified in 2008, making the yellow circle gradient, updating the font, and fixing the white space in the text.
2014-present
The gradient on the outer yellow circle is once again removed.
| Subsidiary: Home care brands: Personal care brands: Health care brands: Former/defunct brands:  |
