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1946–1966 1966–1996 1996–2008 2008–2014 2014–present
1946–1966 1966–1996 1996–2008 2008–2014 2014–present

1946–1966[]

Tide oldest
Designer:  Donald Deskey
Typography:  Custom
Launched:  1946

1966–present[]

1966–1996[]

Tide logo 1966

This logo was still used in Russia until 2003.

1996–2008[]

Tide logo

2008–2014[]

Tide with yellow circle glow

2014–present[]

Tide 2014

In 2014, the gradient on the outer yellow circle was removed.


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