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| 1946–1966 | 1966–1996 | 1996–2008 | 2008–2014 | 2014–present |
1946–1966
Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.
1966–present
1966–1996
This logo was still used in Russia until 2003.
1996–2008
The 1966 logo was modified for the product's 50th anniversary in 1996.
2008–2014
Print version (2008–present)
Grayscale version
Bushy version
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BETTER LOGO NEEDED |
The logo was modified in 2008, making the yellow circle a gradient, updating the font, and removing the white space in the text.
2014–present
In 2014, the gradient on the outer yellow circle was removed.
