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1978-1998 | 1996-1998 | 1998-2003 | 2003-present |
1978-1998
SVG NEEDED |
First logo of "Tio Rico", this logo remained on the stage where the owner was the Cisneros Group.
1996-1998
BETTER LOGO NEEDED |
In 1996, the logo is modified, leaving aside the border of a square, being replaced by the "Heartbrand" logo which was used after the brand was acquired by Unilever. It is used in some commercials such as Pata Pata and Bati Bati.
1998–2003
In 1998, Tio Rico rebranded as part of Unilever's rebranding of its ice cream unit.
2003–present
SVG NEEDED |
In 2003, the heart turned white and the Tio Rico logo changed its font.
Current assets:
Cisneros Media | Cisneros Media Distribution | Claxson | Organización Miss Venezuela | Siente Music | VeneMusic | Venevisión | Ve Plus | Ve Plus USA Broadcast and cable television networks: Venevisión | Ve Plus (Latin America | Venezuela | USA (Novelisima)) Other assets: Cisneros Media | Cisneros Real Estate | Organización Miss Venezuela | Siente Music | VeneMusic Defunct/Former: TeleVisa | Cisneros Interactive | Chilevisión1 | Venevisión Plus | Venevisión Plus Dominicana | Embotelleras Coca-Cola y Hit de Venezuela2 | Tio Rico3
1Moved to Claxson and later sold. |
Subsidiaries Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | Elida Beauty | ekaterra Foods & Refreshment Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | PG Tips | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's1 (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand, China) Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Culture Republick | Fruttare | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Nice By Nature | Paddle Pop (Max) | Popsicle | Solero | Swedish Glace | Talenti | Viennetta | Weis | Sealtest | Seru!
Beauty & Personal Care Local brands: A Hundred Recipes of Beauty | Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & White | Brut | International Breeze1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Creamsilk | Citra | Dawn | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liril1 | Living Proof | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Nubian Heritage | Nyakio | Organics | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Seventh Generation | Shea Moisture | Silky Hands | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | VWash1 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan) Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal Home Care Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş Other assets: Former/defunct brands
1Brands exclusively used by Hindustan Unilever in India. |