|Emblems • Assets • Look of the Games • Pictograms • Medals • Torch Relays • Other|
Tokyo 2020's look revolves around the three rectangles that form up the games' emblems and a Japanese colour layering technique called "kasane no irome" which was used in kimono fabrics during the Heian Period (794–1185). The look can be presented in four base colours representing the four seasons:
- Kurenai (red): a traditional colour of Japan, commonly used in celebrations
- Ai (blue): the colour of the games' emblems
- Fuji (purple): the colour of Wisteria, a common flower in Japan, Korea and China
- Matsuba (green): the colour of pine needles, commonly used in celebrations
On 16 April 2021, TOCOG unveiled the first of a set of illustrations to used in conjunction with the look of the games. These illustrations will be displaced in Narita International Airport, greeting incoming athletes and observers with images of Japanese culture and artistry. The second set was released on 2 July.