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Tokyo 2020's look revolves around the three rectangles that form up the games' emblems and a Japanese colour layering technique called "kasane no irome" which was used in kimono fabrics during the Heian Period (794–1185).[1] The look can be presented in four base colours representing the four seasons:

  • Kurenai (red): a traditional colour of Japan, commonly used in celebrations
  • Ai (blue): the colour of the games' emblems
  • Fuji (purple): the colour of Wisteria, a common flower in Japan, Korea and China
  • Matsuba (green): the colour of pine needles, commonly used in celebrations

On 16 April 2021, TOCOG unveiled the first of a set of illustrations to used in conjunction with the look of the games.[2] These illustrations will be displaced in Narita International Airport, greeting incoming athletes and observers with images of Japanese culture and artistry. The second set was released on 2 July.

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