The Japanese language characters "トヨタ" on the "Hinomaru" red circle spell the name "Toyota".
1958–1969
Designer:
Unknown
Typography:
Times New Roman Bold
Launched:
Unknown
In 1958, Toyota expanded into the American market. This logo was seen in TV adverts for Toyota in the USA during the 1960s.
1969–1978
Designer:
Unknown
Typography:
Giane Sans Bold
Launched:
Unknown
By this point, Toyota's wordmark began to bear, more or less, a resemblance to what it is today.
1978–present
Designer:
Unknown
Typography:
Rebelton Medium
Launched:
Unknown
The most familiar wordmark was debuted in Japan in 1978. It adds the Toyota logo on left or on above the wordmark in October 1989 (see the logo and description on bottom).
1989–present
Designer:
Unknown
Typography:
Rebelton Medium
Launched:
Unknown
This logo saw the premiere of the Lexus brand. Officially debuted at the 50th anniversary of Toyota on October 2, 1989 with the launch of the 1990 Toyota Celsior (XF10), which is a Japanese domestic market rebadging of the Lexus LS 400, which debuted in the United States in September 1989. In the U.S., the logo first began appearing on the vehicles themselves during the 1990 model year. It is now the most familiar Toyota logo of all time.
A bolder, 3D version of the logo began to be used in Europe and Japan from 2005, in China from 2006, in the United States from 2010, in Australia from 2011 and internationally since 2014. A bolder badge was first used in February 2005 on the Japanese domestic market 2005 Toyota Vitz (XP90) or Yaris in the international markets and the North American market 2005 Toyota Avalon (XX30). This logo is used alongside the 1978 wordmark and the 1989 logo. Europe stopped using this logo from July 2020 in favour of a flat 2D logo.
2019–present (United States)
Designer:
Unknown
Typography:
Rebelton Medium
Launched:
Unknown
This modern, flat logo is currently used in the United States in the advertisements since 2019.
2020–present (Europe)
Designer:
Unknown
Typography:
Rebelton Medium
Launched:
July 20, 2020
Toyota in Europe started using this flat, 2D logo from July 2020 as part of a brand redesign for the European market. The Toyota wordmark and the slogan "Always a Better Way" was scrapped in this rebrand.
