Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1935–1949 1949–1989 (Japan) 1958–1969 1969–1977 1977–present
1935–1949 1949–1989 (Japan) 1958–1969 1969–1977 1977–present
1989–present 2004–present, 2005–2020 (Europe), 2010–2019 (United States), 2014–present (International) 2019–present (United States) 2020–present (Europe); 2021–present (International)
1989–present 2004–present, 2005–2020 (Europe), 2010–2019 (United States), 2014–present (International) 2019–present (United States) 2020–present (Europe); 2021–present (International)

Toyota (formerly Toyoda) is an automotive company based in Aichi, Japan.

Toyoda[]

1937–1949[]

Toyoda logo
Designer:  Unknown
Typography:  Unknown
Launched:  July 27, 1935[1]

Toyota was established in 1935 as an automotive division of Toyoda Automatic Loom Works, Ltd, and became independent in 1937.

Toyota[]

1949–1989 (Japan)[]

Toyoda 1949 logo

1958–1969[]

Toyota (1958)
Designer:  Unknown
Typography:  Times New Roman Bold
Launched:  1958

In 1958, Toyota expanded into the American market. This logo was seen in TV advertisements for Toyota in the USA during the 1960s.

1969–1977[]

Toyota 1969
Designer:  Unknown
Typography:  similar to
Giane Sans Bold
Launched:  1969

By this point, Toyota's wordmark began to bear, more or less, a resemblance to what it is today.

1977–present[]

Toyota logo
Designer:  Robert Overby
Typography:  similar to
Rebelton Medium
Launched:  October 1977

The most familiar wordmark was debuted in Japan in 1977. It adds the Toyota logo on left or on above the wordmark in October 1989 (see the logo and description on bottom).

1989–present[]

Toyota
Designer:  Masashi Uehara of
Nippon Design Center (symbol)
Typography:  similar to
Rebelton Medium
Launched:  October 2, 1989

This logo saw the premiere of the Lexus brand. Officially debuted at the 50th anniversary of Toyota on October 2, 1989 with the launch of the 1990 Toyota Celsior (XF10), which is a Japanese domestic market rebadging of the Lexus LS 400, which debuted in the United States in September 1989. In the U.S., the logo first began appearing on the vehicles themselves during the 1990 model year. It is now the most familiar Toyota logo of all time.

2004–present, 2005–2020 (Europe), 2010–2019 (Spain), 2014–present (International)[]

Toyota logo 3D
Designer:  Unknown
Typography:  similar to
Rebelton Medium
Launched:  2004

A bolder, 3D version of the logo began to be used in Japan from 2004, Europe from 2005, in United States from 2006, in the Spain from 2010, in Australia from 2011 and internationally since 2014. A bolder badge was first used in July 2004 on the fourth generation Toyota Crown Majesta (S180). This logo is used alongside the 1978 wordmark and the 1989 logo. Europe stopped using this logo from July 2020 in favour of a flat 2D logo, which is used internationally (except North America) since 2021.

2019–present (United States)[]

Toyota (2019)
Designer:  Unknown
Typography:  similar to
Rebelton Medium
Launched:  2019

This modern, flat logo is currently used in the United States in the advertisements since 2019.

2020–present (Europe); 2021–present (International)[]

Toyota Europe 2020
Designer:  Unknown
Typography:  similar to
Rebelton Medium
Launched:  July 20, 2020

Toyota in Europe started using this flat, 2D logo from July 2020 as part of a brand redesign for the European market. The Toyota wordmark and the slogan "Always a Better Way" was scrapped in this rebrand. It is also used on all Toyota subsidiaries globally since 2021. The new badge was introduced in May 2022 with the Toyota bZ4X.

External links[]

References[]

  1. http://www.toyota-global.com/company/history of toyota/75years/data/automotive business/products technology/vehicle lineage chart/trademarks and emblems/index.html
Toyoda Automatic Loom Works, Ltd
Toyota
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