This page only shows primary logo variants.
For other related logos and images, see:


Toyota Logo Diamond Toyoda 1949 logo Toyota 1958 Toyota 1969 Toyota logo Toyota
1935–1949 1949–1989 (Japan) 1958–1969 1969–1978 1978–present 1989–present



Toyota Logo Diamond

1949–1989 (Japan)

Toyoda 1949 logo

The Japanese language characters "トヨタ" on the "Hinomaru" red circle spell the name "Toyota".



Toyota 1958

This logo was seen in TV adverts for Toyota in the USA during the 1960s.


Toyota 1969


Toyota logo

The most familiar wordmark was debuted in Japan in 1978. It adds the Toyota logo on left or on above the wordmark in October 1989 (see the logo and description on bottom).



This logo saw the premiere of the Lexus brand. Officially debuted at the 50th anniversary of Toyota on October 2, 1989 with the launch of the 1990 Toyota Celsior (XF10), which is a Japanese domestic market rebadging of the Lexus LS 400, which debuted in the United States in September 1989. In the U.S., the logo first began appearing on the vehicles themselves during the 1990 model year. It is now the most familiar Toyota logo of all time.

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