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This article is about Toys "R" Us toy stores in the United States. For Toys "R" Us stores outside the United States, see Toys "R" Us (international).
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1948–1957 1957–1967 1967–1969 1969–1972 1972–1976
1948–1957 1957–1967 1967–1969 1969–1972 1972–1976
1976–1980 (secondary) 1976–1980 (primary), 1980–1985 1985–1997 1997–2007 2007–2018, 2019–present
1976–1980 (secondary) 1976–1980 (primary), 1980–1985 1985–1997 1997–2007 2007–2018, 2019–present

Children's Discount Supermarts / Supermarkets

1948–1957

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Toys "R" Us was founded by the late Chales P. Lazarus as Children's Supermart.

1957–1967

1965 logo.gif


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In 1957, the Toys "R" Us! name was introduced. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages, though it was used to give an impression a child wrote it. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text. In 1965, "Geoffrey the Giraffe" was created as an official mascot.

Toys "R" Us!

1967–1969

1970logo.jpg

This is the first logo when they renamed to the name we know and love, but this logo has a truck with the mascot riding it.

1969–1972

1971logo.gif


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The Children's Bargain Town USA stores in the Chicago area get converted to Toys "R" Us stores and adopt "The Children's Bargain Town!" as their new slogan.

1972–1976

Toys r us.svg

Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

Toys "R" Us

1976–1980 (secondary)

Toys R Us 1980s.svg

In 1976, the name was stylized as Toys R Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.

1976–1980 (primary), 1980–1985

Toys R Us 1980.svg

In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue. This logo remained at a location in Boardman, Ohio until the store's closure on June 29, 2018.

1985–1997

Toys R Us 1986.svg

In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. This logo was discontinued on 1997, but some locations would continue to use this logo until the store's closure on June 29, 2018. The 1985 logo appeared in the 1999 MasterCard commercial for an unknown reason.

1997–2007

Toys R Us 1997.svg

In 1997, the 1985 logo was modified to add a yellow star outline surrounding the reversed R but within one year, the star was changed to blue. This logo was discontinued on 2007, but was continued to be used at some locations until it went bankrupt on June 29, 2018.

2007–2018, 2019–present

Toys R Us.svg

The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

On June 29, 2018, due to bankruptcy, all stores were closed in the United States. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us.

On Thanksgiving Day 2019, two mall-size Toys "R" Us stores opened up for business in Westfield Garden State Plaza in Paramus, New Jersey and at the Houston Galleria. They had planned to open more locations, but they were cancelled and both locations closed in 2021 due to the COVID-19 pandemic. Toys "R" Us now exists as e-commerce only in a partnership with Amazon.

On March 15, 2021, WHP Global acquired a controlling stake in Toys "R" Us. There are plans to reopen Toys R Us stores across the United States by the end of the year, but they would possibly be flagship stores, pop-ups, existing retail stores, mini stores and/or airport stores.

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