Toys "R" Us

This article is about Toys "R" Us toy stores in the United States. For Toys "R" Us stores outside the United States, see Toys "R" Us (international).

This page only shows primary logo variants. For other related logos and images, see: Other

1948–1957	1957–1967	1967–1968	1968–1972	1972–1976	1976–1980
1980–1986	1986–1998	1998–1999	1999–2007	2007–present

Children's Discount Supermarts / Supermarkets

1948–1957

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Toys "R" Us was founded by the late Charles P. Lazarus as Children's Supermart.

1957–1967

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In 1957, the "Toys "R" Us!" name was introduced, but was originally used as the store's slogan. The "Я" character, found in Cyrillic was unintentional, as it was used to give an impression a child wrote it. The "Я" character was also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text. In 1965, "Geoffrey the Giraffe" was created as an official mascot.

Toys "R" Us!

1967–1968

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In 1967, the slogan became the new official name for the company.

1968–1972

The Children's Bargain Town USA stores in the Chicago area were converted to Toys "R" Us stores and adopted "The Children's Bargain Town!" as their new slogan.

1972–1976

Starting in 1972, the logo's typeface became a bit more refined. Before 1976, the logo included an exclamation point.

Toys "R" Us

1976–1980

In 1976, the exclamation point was dropped from the logo.

1980–1986

In 1980, the logo received a new color scheme. This logo was discontinued in 1986 for different coloring, but a few older locations would continue to use it until 2018.

1986–1998

In 1986, the logo's color scheme was modified once again. This logo was discontinued in 1998, but some locations would continue to use it until 2018.

1998–1999

In 1998, the 1986 logo was modified to add a yellow star outline surrounding the "Я". This was short-lived, however.

1999–2007

Within a year in 1999, the star was changed to blue, and lost its yellow outline. This logo was discontinued in 2007, but continued to be used at some locations until 2018.

2007–present

The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was moved into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and the quotation marks were dropped from the backwards R.

On June 29, 2018, due to bankruptcy, all Toys "R" Us stores were closed in the United States. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us everywhere except for Canada, parts of Europe, parts of Asia, where the brand was sold to third-parties.

On Thanksgiving Day 2019, two mall-size Toys "R" Us stores opened in Westfield Garden State Plaza in Paramus, New Jersey and at the Houston Galleria. They had originally planned to open more locations, but those plans were cancelled and both locations closed in 2021 due to the COVID-19 pandemic. Toys "R" Us also had an e-commerce shop in a partnership initially with Target but later with Amazon, with the partnership continuing up until 2021.

On March 15, 2021, WHP Global acquired a controlling stake in Toys "R" Us. There are plans to reopen Toys “R” Us stores across the United States, which would likely consist of flagship stores, pop-ups, existing retail stores, mini stores and/or airport stores. Toys "R" Us currently has a partnership with Macy's to dedicate sections of select Macy's stores to the Toys "R" Us brand. They have created a TikTok account, and have opened a handful of stores, including two flagship stores in New Jersey's American Dream Mall in 2021, and Minnesota's Mall of America in 2023.

External links

• Official website

◄ Children's Bargain Town USA

Toys "R" Us

Geoffrey's Toy Box ►