FANDOM


This article is intended for Toys "R" Us toy stores in the United States. For Toys "R" Us stores outside the United States, see Toys "R" Us (international).
This page only shows primary logo variants.
For other related logos and images, see: /Other

Contents

Children's supermart old 1965 logo 1970logo 1971logo Toys r us
1948–1965 1965–1967 1967–1969 1969–1972 1972–1976
 
1980logo Toys R Us 1980 Toys R Us 1986 Toys R Us 1997 Toys R Us
1976–1980 1980–1985 1985–1998 1998–2007 2007–present


Children's Discount Supermarts

1948–1965

Children's supermart old

Toys "R" Us (pronounced as "Toys Are Us") was founded in April 1948 as Children's Discount Supermarts. It was founded by a Washington, DC man named Charles Lazarus (born 1923 and died 2018).

1965–1967

1965 logo


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

In 1965, Toys "R" Us created "Geoffrey the Giraffe", as an official mascot. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text.

Toys "R" Us!

1967–1969

1970logo
Children's Discount Supermarts changed its name to Toys "R" Us! in 1967.

1969–1972

1971logo
Logopedia Info A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here. The reason is listed here: Too small, has black background

1972–1976

Toys r us

Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

Toys "R" Us

1976–1980

Toys R Us 1980s

In 1976, the name was stylized as Toys "R" Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.

1980–1985

Toys R Us 1980

In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue.

1985–1998

Toys R Us 1986

In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. Some locations would continue to use this logo until the store's closure on June 29, 2018.

1998–2007

Toys R Us 1997

On September 1, 1998, the 1985 logo was modified to add a yellow star outline surrounding the backwards R but within one year, the logo was modified again so the star was surrounded by blue. This logo continued to be used at some locations until it went bankrupt on June 29, 2018.

2007–present

Toys R Us

The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

On June 29, 2018, due to bankruptcy, all stores had been closed in the United States. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us.

In June of 2019, it was reported that "at least two" Toys "R" Us stores will be open for the 2019 Christmas season.

Community content is available under CC-BY-SA unless otherwise noted.