- This article is about Toys "R" Us toy stores in the United States. For Toys "R" Us stores outside the United States, see Toys "R" Us (international).
For other related logos and images, see:
Children's Discount Supermarts / Supermarkets
Toys "R" Us was founded by the late Chales P. Lazarus as Children's Supermart.
In 1957, the Toys "R" Us! name was introduced. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages. However, that was unintentional, as it was used to give an impression a child wrote it. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text. In 1965, "Geoffrey the Giraffe" was created as an official mascot.
Toys "R" Us!
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The Children's Bargain Town USA stores in the Chicago area were converted to Toys "R" Us stores and adopted "The Children's Bargain Town!" as their new slogan.
Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the "Я", the U, the second S and the exclamation point.
Toys "R" Us
In 1976, the name was stylized as Toys R Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the "Я", the U and the second S.
In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the "Я" in green, the U in orange and the second S in blue. This logo remained at a location in Boardman, Ohio, until the store's closure on June 29, 2018.
In 1986, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the "Я" in yellow, the U in green and the second S in red. This logo was discontinued in 1999, but some locations would continue to use it until 2018.
In 1998, the 1986 logo was modified to add a yellow star outline surrounding the "Я", but within a year, the star was changed to blue. This logo was discontinued in 2007, but continued to be used at some locations until 2018.
The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.
On June 29, 2018, due to bankruptcy, all Toys "R" Us stores were closed in the United States. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us.
On Thanksgiving Day 2019, two mall-size Toys "R" Us stores opened in Westfield Garden State Plaza in Paramus, New Jersey and at the Houston Galleria. They had just planned to open more locations, but were cancelled and both locations closed in 2021 due to the COVID-19 pandemic. Toys "R" Us now exists as e-commerce only in a partnership with Amazon.
On March 15, 2021, WHP Global acquired a controlling stake in Toys "R" Us. There are plans to reopen Toys R Us stores across the United States by the end of the year, but they would possibly be flagship stores, pop-ups, existing retail stores, mini stores and/or airport stores.
Toys "R" Us
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