This article is intended for Toys "R" Us toy stores in the United States. For Toys "R" Us stores outside the United States, see Toys "R" Us (International).
This page only shows primary logo variants.
For other related logos and images, see:


Children's supermart old 1965 logo 1970logo 1971logo Toys r us
1948–1957 1957–1967 1967–1969 1969–1972 1972–1976
1980logo Toys R Us 1980 Toys R Us 1986 Toys R Us 1997 Toys R Us
1976–1980 1980–1985 1985–1998 1998–2007 2007–present

Children's Discount Supermarts / Supermarkets


Children's supermart old

Toys "R" Us was founded by Chales P. Lazarus as Children's Supermart.


1965 logo

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In 1957, the Toys "R" Us! name was introduced. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages, though it was also used to give an impression a child wrote it. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text. In 1965, "Geoffrey the Giraffe" was created as an official mascot.

Toys "R" Us!



This is the first logo when they renamed to the name we know and love, but this logo has a truck with the mascot riding it.



The Children's Bargain Town USA stores in the Chicago area get converted to Toys "R" Us stores and adopt "The Children's Bargain Town!" as their new slogan.

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Toys r us

Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

Toys "R" Us


Toys R Us 1980s

In 1976, the name was stylized as Toys R Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.


Toys R Us 1980

In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue.


Toys R Us 1986

In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. Some locations would continue to use this logo until the store's closure on June 29, 2018.


Toys R Us 1997

On September 1, 1998, the 1985 logo was modified to add a yellow star outline surrounding the backwards R but within one year, the logo was modified again so the star was surrounded by blue. This logo continued to be used at some locations until it went bankrupt on June 29, 2018.


Toys R Us

The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

On June 29, 2018, due to bankruptcy, all stores had been closed in the United States. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us.

On Thanksgiving Day 2019, two mall-size Toys "R" Us stores opened up for business. These two stores are at Westfield Garden State Plaza in Paramus, New Jersey and the Galleria in Houston. The company plans to open up more stores throughout the United States.

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