Toys "R" Us

This article is for Toys "R" Us stores in the United States. For Toys "R" Us stores outside of the US, see Toys "R" Us (international).

This page only shows primary logo variants. For other related logos and images, see: Other

			1969–1972
1948–1965	1965–1967	1967–1969	1969–1972	1972–1976
1976–1980	1980–1985	1985–1998	1998–2007	2007–2018

Children's Discount Supermarts

1948–1965

Toys "R" Us (pronounced as "Toys Are Us") was founded in April 1948 as Children's Discount Supermarts. It was founded by Charles Lazarus (1923-2018).

1965–1967

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In 1965, Toys "R" Us created "Geoffrey the Giraffe", as an official mascot. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages. The other words are also in the "Я" character, which is "CHILDЯEN's" and "SUPEЯMARTS" text.

Toys "R" Us!

1967–1969

Children's Discount Supermarts changed its name to Toys "R" Us! in 1967.

1969–1972

File:1971logo.gif

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1972–1976

Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

Toys "R" Us

1976–1980

Print version (1976-1998)

In 1976, the name was stylized as Toys "R" Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.

1980–1985

In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue.

1985–1998

In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. Some locations would continue to use this logo until the store's closure on June 29, 2018.

1998–2007

Print version

On September 1, 1998, the 1985 logo was modified to add a yellow star outline surrounding the backwards R but within one year, the logo was modified again so the star was surrounded by blue. This logo continued to be used at some locations until it went bankrupt on June 29, 2018.

2007–2018

Print version

The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

On June 29, 2018 due to bankruptcy, Toys "R" Us closed all of their stores down in the United States, but is scheduled to return as part of the cancellation of bankruptcy plans. One of their new brands is Geoffrey's Toy Box. The branches in other regions can still be open.