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Children's Discount Supermarkets: Toys ''R'' Us!

1948-1968

1965 logo
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Toys "R" Us (pronounced "Toys Are Us") was created in 1948 as Children's Supermart and Children's Discount Supermarts . also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

Toys ''R'' Us!

1968–1971

1970logo
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1971-1975

1971logo
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Toys "R" Us

1975–1986

1980logo
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The exclamation mark was removed from the logo. This was similarly used in the 2007-present logo.

1986-1999

Toys R Us 80s

The reverse R receives a recolor to its more iconic yellow color with a red letter "s".

1999-2007

Toys R Us 99-07

The yellow reversed R was placed on a blue star.

3D version (1999-2003)

TRU


Outlined version (1999-2000?)

Bandicam 2015-11-30 16-04-03-373


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2007 (prototype?)

ToysRUs mobile

Used on at least a couple stores.

2007-present

Toys R Us

The logo was once again changed in 2007 with a red letter "s" by replacing the pink letter "s" with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (Though the star in the previous logo is sometimes yellow, letter R blue). This logo is similar to the 1975 logo. 

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