TransAlta

Calgary Power Company, Ltd.

1911-19??

LOGO MISSING

19??-1957

LOGO MISSING

1957-1968

1968-1981

Designer:  Unknown

Typography:  Microgramma

Launched:  April 10, 1968 (first use) August 21, 1968 (reveal)

TransAlta

1981-1997

Designer:  Unknown

Typography:  Neue Haas Grotesk (modified)

Launched:  May 15, 1981

1997-2022

Designer:  Ian Brignell for Ove Brand Design

Typography:  Custom

Launched:  May 9, 1997

2022-present

Designer:  Daughter

Typography:  Custom

Launched:  June 20, 2022