This logo was shortly retired after 2 months and the previous logo reinstated in March 2009 due to public outcry. A version of this logo was still used for its low-calorie variant 'Trop50' also launched in 2009 in some countries.
Secondary logo, with elements from both 2013 and 2016 logos (2016–2017, UK)
2023–2024 (France)[]
SVG NEEDED
Designer:
CBA Design
Typography:
Unknown
Launched:
2023
2024–present (UK & France)[]
SVG NEEDED
Designer:
Sunhouse
Typography:
Unknown
Launched:
March 2024
Tropicana in the UK underwent a major brand refresh starting March 2024 by Sunhouse, reinstating the ‘orange with a stripy straw sticking out of it’ brand asset on packs. The 2016 logo can still be seen on social media profiles and website headers, but is expected to be phased out soon.
Without tagline roundel
French variant
With signature orange graphic
2024–present (US & Canada)[]
SVG NEEDED
Designer:
Unknown
Typography:
Unknown
Launched:
2024
An evolution of the current US logo began to be quietly introduced across North America in conjunction with a shrink in packaging in 2024, losing the previous logos leaf and serif tagline, and becoming a flat logo.
