This logo was shortly retired and the previous logo reinstated due to public outcry. A version of this logo is still used for its low-calorie variant 'Trop50' in some countries.
2013–2016 (UK), 2013–2017 (Europe & Asia), 2013–2019 (Canada, France, Turkey & S Korea)[]
First seen in the UK on the Trop50 range, it was rolled out fully there in 2014.
Tropicana in the UK underwent a major brand refresh starting March 2024, reinstating the ‘orange with a stripy straw sticking out of it’ brand asset on packs. The 2016 logo can still be seen on social media profiles and website headers, but is expected to be phased out soon.
Notes 1Joint venture with PAI Partners (61%). 2Joint venture with Empresas Polar. 3Joint venture with Strauss Group. 4Canada and Oceania only. 5Joint venture with Unilever. 6Juices only, used under licence. 7Former joint venture with Indofood.