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| 2007 | 2007–2013 | 2013–2018 | 2018–present |
2007
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SVG NEEDED |
2007–2013
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Shown above is the logo in opaque color on a white background.
The flower was dropped in October 2007.
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SVG NEEDED |
2007-2010
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SVG NEEDED |
Wordmark on blue background
2010–2013
Minor changes to the shading giving it a more matte finish.
Wordmark on blue background
Sticker-style logo
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SVG NEEDED |
2013–2018
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Wordmark on blue background
Icon (2015-2016)
Icon (2016-2018)
In 2013, the same year Tumblr got bought by Yahoo!, Tumblr updated its logo, with a flat typeface.
2018–present
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Wordmark on blue background
't' icon
iOS icon (2018–2021)
Android icon (2018–2021)
App icon (2021–present)
In 2018, Tumblr introduced a new contemporary typeface, with the removal of the period at the end, and a bolder blue and white color scheme.
In 2019, Tumblr was sold from Verizon Media to Automattic.
In 2021, a newly designed 't' icon for the iOS and Android apps were made, accompanied by a new matching 'Goth Rave' color palette.
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