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Contents

2007 2007–2013 2013–2018 2018–present
2007 2007–2013 2013–2018 2018–present

2007

Tumblr1.gif
Designer:  Unknown
Typography:  Bookman Old Style
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2007–2013

Tumblr 2010 logo on white background.PNG
Designer:  Unknown
Typography:  Bookman Old Style

Shown above is the logo in opaque color on a white background.

The flower was dropped in October 2007.

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2007-2010

Tumblr3.png
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2010–2013

4.png

Minor changes to the shading giving it a more matte finish.

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2013–2018

Tumblr Logo.svg
Designer:  Unknown
Typography:  Bookman Old Style

In 2013, the same year Tumblr got bought by Yahoo!, Tumblr updated its logo, with a flat typeface.

2018–present

Tumblr 2018.svg
Designer:  Dinamo
Typography:  Favorit

In 2018, Tumblr introduced a new contemporary typeface, with the removal of the period at the end, and a bolder blue and white color scheme.

In 2019, Tumblr was sold from Verizon Media to Automattic.

In 2021, a newly designed 't' icon for the iOS and Android apps were made, accompanied by a new matching 'Goth Rave' color palette.

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