Raider[]
1967–1991, 1967-197? (United Kingdom and Ireland), 19??–2000 (Denmark, Finland, Norway, Sweden & Turkey)[]
|
SVG NEEDED |
Twix was first introduced in the United Kingdom in 1967, albeit under the name Raider. It later started being sold in the rest of Europe. It was introduced in West Germany and Austria in 1976, and in the United States in 1979 as "Twix".
The name has been intermittently revived for advertising campaigns (in 2009, 2013, 2015, 2019 and 2023).
Twix[]
197?-1996 (United Kingdom and Ireland), 1991–1996[]
In 1991, the Raider name was phased out in favour of the worldwide "Twix" name instead. This change was not made until 2000 in Denmark, Finland, Norway, Sweden and Turkey (see below).
1996–2010, 2000–2010 (Denmark, Finland, Norway, Sweden & Turkey)[]
|
|
SVG NEEDED |
2010–present[]
See also[]
| Predecessors: The Wrigley Company Mars Wrigley Confectionery: Gum and candy brands: 5 Gum | Airwaves | Alert | Altoids | Big League Chew | Big Red | Doublemint | Eclipse | Excel | Extra (International | US) | Freedent | Hubba Bubba (Bubble Tape) | Juicy Fruit | Life Savers | Lockets | Orbit (Orbit For Kids) | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint Mars Food: Mars Petcare: Services: Anicura | Banfield Pet Hospital | BluePearl Pet Hospital | VCA Animal Hospitals Mars Edge: Other assets: Notes  |