All UKTV channels got a new look, commissioned from Lambie-Nairn, on 8 May 2001 (with an exception of Play UK, which got a new look in November 2000).
"UK Drama is exactly what its name suggests; emotionally gripping storytelling. The new identity creates a series of drum 'fanfares', suitable both for 'classic' period drama and more contemporary material. Three drummers perform in unison under suitably dramatic, sometimes startling, lighting effects." - Lambie-Nairn
On 8 March 2004, all UKTV channels were renamed to include the parent company's brand in their names.
Alibi[]
2008–2015[]
Designer:
Red Bee Media
Typography:
American Typewriter (modified)
Launched:
October 7th, 2008
On 7 October 2008, UKTV's entertainment channels were overhauled. UKTV Gold become G.O.L.D., the general channel Watch was launched and UKTV Drama was rebranded as the crime drama channel Alibi. The tagline for the new channel become "The deadliest place on TV". The new identity was created by Red Bee Media and included four idents from launch.
"The brand identity is centred around various alibis, using stereotypical crime scene settings, such as the outline of a body, a gunshot shattering a piece of glass and a combination lock on a safe being cracked to reveal fragmented storylines of an alibi." – Red Bee Media press release
On 1 July 2015, Alibi launched a revamped look with a new range of idents. Those idents involved the camera following a red piece of string that joins clues of a crime scene together until the camera goes to the whole room and then the Alibi logo is eventually traced.
On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that would unite its family channels and its streaming.
Launched on 16 July 2024, UKTV's streaming service UKTV Play became U, and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday, with U&Eden on October 16, 2024. Alibi rebranded to U&Alibi on 7 November alongside U&Gold.
