U&Gold

This page only shows primary logo variants. For other related logos and images, see: Other

1992–1993	1993–1994	1994–1997	1997–2001	2001–2003	2003–2004	2004–2008
2008 (pre-launch)	2008–2010	2010–2012	2012–2014	2014–2024	2024–present

UK Gold

1992–1993

SVG NEEDED

Designer:  Unknown

Typography:  Unknown

Launched:  1 November 1992

Gold launched on 1 November 1992 as UK Gold.

1993–1994

SVG NEEDED

Designer:  Unknown

Typography:  Unknown

Launched:  1993

In 1993. UK Gold received a new look.

1994–1997

SVG NEEDED

Designer:  Unknown

Typography:  Unknown

Launched:  1994

1997–2001

Designer:  Lambie-Nairn

Typography:  Gill Sans Regular

Launched:  1 November 1997

UK Gold was rebranded on 1 November 1997, with the launch of UK Arena, UK Horizons and UK Style.

Another new look, with idents based on fireworks, was launched in April 1999. It was also created by Lambie-Nairn.

• The TV Room

2001–2003

Designer:  Lambie-Nairn

Typography:  Unknown

Launched:  8 May 2001

All UKTV channels got a new look, commissioned from Lambie-Nairn, on 8 May 2001. (with an exception of Play UK, which got a new look in November 2000.)

• The TV Room - 2001
• The TV Room - 2002

2003–2004

UKTV Gold

2004–2008

Designer:  Dunning Eley Jones

Typography:  Home Book UKTV

Launched:  8 March 2004

• The TV Room 2004-2007

2007–2008

SVG NEEDED

New idents, featuring people jumping around on golden space hoppers, were launched in April 2007. They were created by Karmarama.

• The TV Room 2007-2008

G.O.L.D.

2008 (pre-launch)

This logo was revealed on July 2008, but it was apparently scrapped before launch.

2008–2010

Designer:  Red Bee Media

Typography:  Unknown

Launched:  7 October 2008

UKTV Gold changed its name to G.O.L.D. as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.

• The TV Room

Gold

2010–2012

Designer:  Red Bee Media

Typography:  Unknown

Launched:  Spring 2010

The slogan was removed from the logo in Spring 2010, as well as the channel now referring to itself as 'Gold' instead of 'G.O.L.D.'.

2012–2014

Designer:  Red Bee Media

Typography:  Unknown

Launched:  May 2012

In 2012, the dots were removed from the logo, now falling inline with how the channel is called.

2014–2024

Designer:  DixonBaxi

Typography:  Effra Bold

Launched:  16 July 2014

U&Gold

2024–present

Designer:  Wolff Olins In-house

Typography:  Right Grotesk Wide Dark

Launched:  November 7th, 2024

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that would unite its family channels and its streaming.

Launched on 16 July 2024, UKTV's streaming service UKTV Play became U, and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday, with U&Eden on 16 October. Gold rebranded to U&Gold on 7 November alongside U&Alibi.

External links

• Official website