U&Yesterday

This page only shows primary logo variants. For other related logos and images, see: Other

2002–2004	2004–2009	2009–2012	2012–2024	2024–present

UK History

2002–2004

Designer:  BBC Broadcast

Typography:  Unknown

Launched:  September 30th, 2002 (reveal) October 30th, 2002 (launch)

U&Yesterday was launched on 30 October 2002 as UK History, the same day the terrestrial television platform Freeview launched.

UKTV History

2004–2009

Designer:  Dunning Eley Jones BBC Broadcast (idents)

Typography:  Home Book UKTV

Launched:  March 8th, 2004

On 8 March 2004, all UKTV channels adopted the UKTV prefix with UK History becoming UKTV History. The rest of the original identity remained.

Yesterday

2009–2012

Designer:  Red Bee Media

Typography:  FF DIN

Launched:  March 2nd, 2009

In 2009, UKTV's rebrands came to their factual channels. UKTV History was renamed Yesterday on 2 March 2009, the new tagline was "Where the past is always present". Red Bee Media was behind the new look and produced six new idents.

2012–2024

Designer:  DixonBaxi

Typography:  LL Replica Bold (modified)

Launched:  July 24th, 2012

U&Yesterday

2024–present

Designer:  Wolff Olins In-house

Typography:  Right Grotesk Compact Dark

Launched:  July 16th, 2024

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that would unite its family channels and its streaming.

Launched on 16 July 2024, UKTV's streaming service UKTV Play became U; and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday.

UKTV's pay channels, Gold and Alibi, rebranded to U&Gold and U&Alibi on 7 November, with U&Eden being the first while becoming free-to-air in 16 October.

External links

• Official website