Logopedia
Advertisement

2016–2021[]

UEFA Euro 2020 Logo

UEFA Euro 2020 would have celebrated the tournament's 60th anniversary since its inaugural tournament in France, in 1960. So on 30 June 2012, then-UEFA president Michel Platini announced the 2020 edition would be a "romantic" one-off pan-European event, with 13 countries initially hosting.[1]

On 21 September 2016, just 2 months after Euro 2016 concluded, the logo was unveiled in a ceremony held in London, one of the host cities, along with its host city logo, marking the first time every host city has a unique logo.[2]

The logo depicts the Henri Delaunay trophy, as in the previous tournament's logo, surrounded by fans on a bridge. The bridge itself is the main center point of the tournament's branding, which connects people and cultures "just like football". The aforementioned host city logos depicts a bridge located in the host city, in London's case, for example, it was Tower Bridge. The branding was designed by Lisbon-based VML.[3]

All of the initial 13 cities got their host city logo unveiled in a series of events from 21 September 2016 to 19 January 2017. On 7 December 2017, Brussels' Eurostadium was removed from the list due to delays and concerns surrounding the stadium's construction itself.[4] On 24 March 2019, the tournament's mascot, which doubles as a tribute to street and freestyle culture, Skillzy, was unveiled.

The COVID-19 pandemic has affected the preparations badly. On 17 March 2020, UEFA announced the tournament will be postponed from 12 June - 12 July 2020 to 11 June - 11 July 2021. A month later, UEFA ensured that the tournament would still be called UEFA Euro 2020, something that the Tokyo Olympics and Paralympics, held in the same year, did. The following year, just two months before the tournament started, Bilbao's San Mames was swapped out for Seville's La Cartuja, and Dublin's Aviva Stadium was removed, reducing the number of host countries to eleven. This is because UEFA still wanted to allow spectators for Euro 2020, albeit with a reduced capacity. The number of spectators allowed in San Mames was too small and the Aviva Stadium couldn't even let fans in.[5]

References[]

UEFA Euro 2016
UEFA European Football Championship
UEFA Euro 2024
Advertisement