The logo was unveiled almost 3 months after Euro 2020 and less than 1,000 days before the start of the tournament on 5 October 2021 at 20:24 CET at the Olympiastadion in Berlin.
The tournament logo is derived from UEFA’s 55 member associations’ flags and their colors, which assemble in various combinations, reflecting the shape of the Olympiastadion roof. The famous Henri Delaunay Cup features at the center of the logo, while the 24 colored slices around the trophy represent the 24 participating teams of EURO.
The brand promotes a EURO, where everyone feels welcome, and diversity is celebrated. Football is a place where everyone should feel at home and the brand is a first step in building that home in Germany for UEFA EURO 2024. The brand assets, from the logo to the patterns and brand video, celebrate the diversity of fans and European football.
The logo was designed by Lisbon-based creative agency VMLY&R, as they were called at the time. Interestingly they also designed the branding for Euro 2020, as well as the Nations League thereafter. The tournament typeface was overhauled for the first time since 2009, which first applied to the Euro 2012 logo.
Horizontal version
Outlined version
Outlined horizontal version
Logo with white wordmark on blue background
Logo launch light show at Olympiastadion in Berlin
Social media banner
Social media profile image
Broadcasting Version (same like Social media profile image but the logo is slightly brighter and the right bar is removed. As seen on Vietnamese broadcaster VTV3)
Endcap Version
Host City logos[]
The ten host city logos, a practice made by Euro 2020, featured landmarks across the country in languages of English or German.
Berlin: Brandenburg Gate
Cologne (English version): Cologne Cathedral
Dortmund: Dortmund U-Tower
Dusseldorf (English version): Flehe Bridge, Rhein Tower and Schlossturm
Düsseldorf (German version): Flehe Bridge, Rhein Tower and Schlossturm
Frankfurt: Römer
Gelsenkirchen: Musiktheater im Revier
Hamburg: Elbphilharmonie
Köln (German version): Cologne Cathedral
Leipzig: Völkerschlachtdenkmal
Munich (English version): Frauenkirche
München (German version): Frauenkirche
Stuttgart: Fernsehturm Stuttgart
Mascot[]
Name:
Albärt
Species:
Teddy bear
Designer:
Darran Garnham
The official mascot was revealed on 20 June 2023 without a name. The mascot was a teddy bear wearing a t-shirt and blue shorts. On 5 July of that same year, the mascot's name was decided after a poll on UEFA.com and schoolchildren across Europe: Albärt. It was created by Darran Garnham, founder, and chief executive of Toikido, which Albärt featured in their existing game Piñata Smashlings in a two-month special event.[1]
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