This page only shows primary logo variants.
For other related logos and images, see:
1997–2001 2001–2004 2004–2009 2009–2013 2013–2017 2017–2024 2024–present
1997–2001 2001–2004 2004–2009 2009–2013 2013–2017 2017–2024 2024–present


UKTV 1997
Designer:  Lambie-Nairn
Typography:  Gill Sans
Launched:  November 1, 1997

The UKTV network was launched on 1 November 1997 when the preexisting UK Gold channel was joined by UK Style, UK Horizons and UK Arena. UKTV's original design was created by Lambie-Nairn, based on the BBC redesign from the previous month.


UKTV 2001
Designer:  Lambie-Nairn
Typography:  Univers (modified)
Launched:  May 7, 2001

Between November 2000 and May 2001, UKTV received an updated look by Lambie-Nairn on 7 May 2001.


UKTV logo 00s
Designer:  Dunning Eley Jones
Typography:  Unknown
Launched:  March 8, 2004

On 8 March 2004, UKTV was relaunched with all its channels changing the prefix in their name from "UK" to "UKTV". The rebranding was done by Dunning Eley Jones, whose founders had worked on the network's previous identity.


Designer:  Red Bee Media
Typography:  Unknown
Launched:  Unknown

Between 2007 and 2009, all of UKTV's channels were rebranded with individual names without their umbrella brand.

Red Bee Media finishes UKTV channel rebrands - Design Week



UKTV logo 2013
Designer:  Landor Associates
Typography:  Unknown
Launched:  March 18, 2013

Coinciding with its 21st birthday, UKTV unveiled a new logo on 18 March 2013.

Landor Associates creates new look for UKTV - Design Week


Uktv 2017
Logopedia InfoWhite SVG NEEDED

The logo was modified largely in 2017. On 11 June 2019, Discovery, Inc. took full control of Good Food, Home, and Really. BBC Studios took full control of the rest of the UKTV channels on the same day.


Designer:  Wolff Olins
Typography:  Right Grotesk Spatial Black (modified)
Launched:  16 July 2024

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launched on 16 July 2024, the move saw its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels becoming U&Dave, U&Drama, U&W and U&Yesterday. Its pay channels will transition to U&Alibi, U&Eden and U&Gold at a later date. For the corporate level, UKTV logo was radically changed for the first time in 11 years to reflected the new 'U' masterbrand.