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The United Paramount Network (UPN) was founded in 1995 as a joint venture between Chris-Craft’s broadcasting division (which operated the network) and Viacom (whose Paramount Television division supplied programming). Each company owned 50 percent apiece of UPN.
The logo was originally colored to show a yellow circle, a blue triangle, and a red square. This logo continued on some affiliates and in print advertising until 2002
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In 2000, shortly after Viacom completed its merger with CBS, Viacom bought out Chris-Craft's remaining stake in the network.
Starting with this logo, the Paramount connections were de-emphasized and the network was exclusively and officially referred to as "UPN". At the start of 2006, Viacom and CBS Corporation were split, with the latter gaining control of UPN.
This was the last logo UPN used before the network, as such, folded and was merged with The WB to form the present-day The CW network. Excluding the stations that don't want to be affiliated with The CW (including Fox Television Stations' UPN stations, after acquiring Chris-Craft's broadcast assets back in 2000), as they were either reverted to independent stations or be affiliated with Fox's MyNetworkTV (formed in 2006 as a spiritual replacement of UPN for Fox's UPN stations).
Viacom, the new owners of the UPN, had plans to relaunch the United Paramount Network as simply the "Paramount Network" using a logo based on the Paramount Pictures logo which contained the triangle which had "P" for Paramount in the UPN logo. Those plans were abandoned after UPN affiliates complained it would have confused viewers and diminished viewership.
In 2018, American cable network Spike changed its name to Paramount Network.