This page only shows primary logo variants.
For other related logos and images, see:
1995-2002 1995-1998 1995-1998 (idents), 1998–2000 2000-2002 2002–2006 2000 (unused)
1995-2002 1995-1998 1995-1998 (idents), 1998–2000 2000-2002 2002–2006 2000 (unused)



UPN Print
Designer:  Unknown
Typography:  Futura (custom)
Kabel (custom)
Launched:  January 16, 1995

The United Paramount Network (UPN) was founded in 1994 and launched on January 16, 1995 as a joint venture between Chris-Craft's broadcasting division United Television (which operated the network) and Viacom (whose Paramount Television division supplied its programming). The network was a 50/50 joint venture between the two companies.



The logo was originally colored to show a yellow circle, a blue triangle, and a red square. Although this variant of the 1995 logo was discontinued in 1998, it remained in use by some affiliates and in print advertising until 2002. This made a humorous comeback appearance in the 2023 Nickelodeon film, Good Burger 2 (albeit with white text).

1995-1998 (idents), 1998–2000


This silver metallic variant was used for their idents during this logo's life. However, it became their main logo in 1998.



In 2000, shortly after Viacom completed its merger with CBS, Viacom bought out Chris-Craft's remaining stake in the network.


UPN logo
Designer:  Unknown
Typography:  Univers
Launched:  May 16, 2002 (reveal)
September 6, 2002 (on-air)

With the introduction of this logo, the Paramount connections were de-emphasized and the network was exclusively and officially referred to as "UPN" as the network was integrated into MTV Networks. At the start of 2006, Viacom and CBS Corporation were split, with the latter gaining control of UPN.

This was the last logo UPN used before the network, as such, folded and was merged with The WB to form The CW network. This excluded those stations that didn't want to be affiliated with The CW (including Fox Television Stations' UPN stations, after acquiring Chris-Craft's broadcast assets back in 2000); these either reverted to independent stations or became affiliated with Fox's MyNetworkTV (formed in 2006 as a spiritual replacement of UPN for Fox's UPN stations).

Paramount Network

2000 (unused)

Paramount networklogo
Designer:  Unknown
Typography:  Futura ExtraBlack (Paramount)
Launched:  2000 (unused)

Viacom, the new owners of the UPN, had plans to relaunch the United Paramount Network as simply the "Paramount Network" using a logo based on the Paramount Pictures logo which contained the triangle which had "P" for Paramount in the UPN logo. Those plans were abandoned after UPN affiliates complained it would have confused viewers and diminished viewership.

In 2018, the American cable network Spike changed its name to Paramount Network.

Paramount Television Service
The CW