- "United Parcel Service" redirects here.
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UPS's first logo had an eagle on it, as seen above, carrying a tied package in its talons.
UPS's third logo was created by Paul Rand in 1961.
After more than four decades with the same logo, UPS introduced a new shield on March 25, 2003. It was created with FutureBrand and didn't include the bow-tied package featured in the former logo. The previous logo continued to be used until 2007 even though this one was launched 4 years earlier. They also a new custom font created with FutureBrand called 'UPS Sans'.
In 2014, a new 2D version of the 2003 logo was launched. It continues to be used in tandem with the 3D logo.