- "United Parcel Service" redirects here.
1916–1937
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UPS's first logo had an eagle on it, as seen above, carrying a tied package in its talons. The shield design is used since 1916 (with some refurbishments) until today.
1937–1961
1961–2007
UPS's third logo was created by Paul Rand in 1961.
2003–present
Logo with slogan (2010-2014)
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After more than four decades with the same logo, UPS introduced a new shield in March 25, 2003. It was created with FutureBrand and didn't include the bow-tied package that was in the former logo, although the 1961 logo continued to be used until 2007. There were new trucks using the logo. There was also a new font created with FutureBrand called UPS Sans.
2014–present
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In 2014, the logo was replaced with a 2D version. It continues to be used in tandem with the 3D logo.