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This page only shows primary logo variants.
For other related logos and images, see:


1977–1980 1980–1996 1996–1999 1999–2002 2002–2005 2005–present
1977–1980 1980–1996 1996–1999 1999–2002 2002–2005 2005–present

Madison Square Garden Sports Network



USA Network was originally established in 1977 as Madison Square Garden Sports Network (not to be confused with the similarily-named New York City-area regional sports network now simply known as the MSG Network).

USA Network


USA Network logo original.svg

On April 9, 1980, Madison Square Garden Sports Network was rebranded as the USA Network. This logo has a red "USA" with a blue "NETWORK" below set in the Futura Bold Condensed typeface. A one-color version was used as well.


USA Network 1996.svg

A new look for the USA Network was introduced in June 1996. A blue star was added into the logo and a new typeface was introduced.


USA Network SVG.svg


USA Network 2004.svg

This less complicated logo only has five red stripes, instead of seven, as well as a different typeface. This logo was introduced in 2002, and was the shortest-lived, being used for only three years.


USA Network 2005.svg

In 2005, the USA network was rebranded with a completely new logo and the new tagline "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk. In April 2016, USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold", and has since downplayed its on air usage of "Network".

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