USA Network

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1977–1980	1980–1996	1996–1999	1999–2002	2002–2005	2005–present

Madison Square Garden Sports Network

1977–1980

USA Network was originally established in 1977 as Madison Square Garden Sports Network (not to be confused with the similarily-named New York City-area regional sports network now simply known as the MSG Network).

USA Network

1980–1996

On April 9, 1980, Madison Square Garden Sports Network was rebranded as the USA Network. This logo has a red "USA" with a blue "NETWORK" below set in the Futura Bold Condensed typeface. A one-color version was used as well.

1996–1999

A new look for the USA Network was introduced in June 1996. A blue star was added into the logo and a new typeface was introduced.

1999–2002

A new look for the USA Network was introduced in July 1999. The USA in this new logo had seven red stripes, and used the same typeface on the Studios USA, USA Broadcasting, USA Cable Entertainment and USA Films logos being used for only three years.

2002–2005

This less complicated logo only has five red stripes, instead of seven, as well as a different typeface. This logo was introduced in 2002, and was the shortest-lived, being used for only three years.

2005–present

In 2005, the USA network was rebranded with a completely new logo and the new tagline "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk. In April 2016, USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold", and has since downplayed its on air usage of "Network".

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