Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1977–1980 1980–1981 1981–1996 1996–1999
1977–1980 1980–1981 1981–1996 1996–1999
1999–2002 2002–2003 2003–2005 2005–present
1999–2002 2002–2003 2003–2005 2005–present

Madison Square Garden Sports Network

1977–1980

Madison Square Garden Network logo
Designer:  Unknown
Typography:  Microgramma
Launched:  September 22, 1977

The channel that is today's USA Network was launched on September 22, 1977 as the Madison Square Garden Sports Network (not to be confused with the similarily-named New York City-area regional sports network now simply known as the MSG Network).

USA Network

1980–1996

1980–1981

USA Network (1980)
Designer:  Unknown
Typography:  Futura Extra Bold (USA)
Helvetica (NETWORK)
Launched:  April 9, 1980

On April 9, 1980, Madison Square Garden Sports Network was rebranded as the USA Network. The typeface used is Futura Extra Bold for "USA", and the word "Network" was Helvetica.

1981–1996

USA Network logo original
Designer:  Unknown
Typography:  Futura Extra Bold
Launched:  July 27, 1981

One year later, the word "Network" was matched with the word "USA" typeface.

1996–1999

USA Network 1996
Designer:  Unknown
Typography:  Unknown
Launched:  June 3, 1996

A new look for the USA Network was introduced in June 1996. A blue star was added into the logo and a new typeface was introduced.

1999–2002

USA Network 1999

A new look for the USA Network was introduced in July 1999. This "American flag" logo design was used for the network's other divisions at the time, Studios USA, USA Broadcasting, USA Cable Entertainment and USA Films.

2002–2003

USA Network 2002

A simplified version of the 1999 logo, reducing the number of stripes on the flag from seven to five.

Designer:  Unknown
Typography:  Unknown
Launched:  June 2002

2003–2005

USA Network 2004

2005–present

USA Network 2005
Designer:  Imaginary Forces
On-air:
Imaginary Forces (2005–2016)
Loyalkaspar (2016–2020)
Trollbäck & Company (2020–present)
Typography:  Futura Bold
Gotham Bold
On-air:
USA (custom designed, 2016–2020)
Sequel 100 Wide 85 (2020–present)
Launched:  July 8, 2005

In 2005, the USA network was rebranded with a completely new logo and the new slogan "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk.

In April 2016, USA Network dropped the "Characters Welcome" slogan, replacing it with "We the Bold", and has since downplayed its on air usage of "Network".

External links

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