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1980–1996 1996–1999 1999–2003 2003–2005 2005–2016
1980–1996 1996–1999 1999–2003 2003–2005 2005–2016


This logo has a red "USA" with a blue "NETWORK" OR "CABLE NETWORK" below. A one-color version was used as well.


USA Network 1996.svg

A new look for the USA Network was introduced in June 1996.


USA Network SVG.svg


USA Network 2004.svg

This less complicated logo only has five red stripes, whereas the previous had seven stripes. This logo was the shortest-lived, being used for only two years.


In 2005, the USA network was rebranded with a completely new logo and the new tagline "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk.



In April of 2016 USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold". In March of 2017 USA Network dropped "network" from their primary logo and switched to a red color scheme.   

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