USMP TV

2015–2016 (pre-launch)	2016–2017	2017–present

USMP TV is a cultural and educational cable and open television channel. It began its test transmissions on November 30, 2015 and was officially released to the public on January 30, 2016 after the 33 frequency turned off its analog signal.

It is owned jointly by the Universidad de San Martín de Porres (90%) and Panamericana Televisión, which has been a minority shareholder since 2020.

2015–2016 (pre-launch)

The first logo of the new channel was an abstraction of the USMP shield logo, within this, the acronym of the university with the typography and characteristic colors and behind, a 3D cube of orange color with an antenna signal and above and inclined of this, the word "TV".

2016–present

2016–2017

This is the logo that was used at the time of its release. This consists of a blue-capped book with fan-shaped pages in orange, lemon-yellow, ice-blue, lemon-green, purple and red with their respective shadows. Below, the wordmark "USMPTV" in EM Stem font in ice blue and dark blue colors, where the "TV" part is slightly thicker. This is known in the country as "the book" because of the shape of this.

2017–present

A year later the logo was modified, with the wordmark with the letters thicker and slightly larger than the book. This logo was occasionally seen on some IDs until it was used throughout the channel’s chart in 2019.

◄ Canal 33 UHF

USMP TV