United States Cellular
On May 9, 1999, United States Cellular became U.S. Cellular.
In September 2020, the company unveiled a refresh of its visual branding. Now identifying as "UScellular" and preserving the red-and-blue color palette, the wordmark is now in a non-serif, all lowercase font. The elimination of the periods from the "U.S." abbreviation emphasizes the inclusive "us" pronoun as much as "United States". The five-point star was also redesigned to a cluster of converging lines coming together to form a stylized star.
- "How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First," from AdWeek, 9/24/2020
- "New UScellular Brand and Logo Unveiled," from Telecompetitor.com, 9/24/2020