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| 1983–1999 | 1999–2020 | 2020–present |
United States Cellular
1983–1999
U.S. Cellular
1999–2020
On May 9, 1999, United States Cellular became U.S. Cellular.
U.S. Cellular introduced the slogan "The way people talk around here" during its new name launch (May 9, 1999).
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On February 25, 2001, U.S. Cellular introduced the slogan "We connect with you".
On June 23, 2008, U.S. Cellular introduced the slogan "Believe in Something Better".
On July 16, 2012, U.S. Cellular introduced the slogan "Hello Better".
in 2019, U.S. Cellular introduced the slogan "Choose Fair".
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UScellular
2020–present
In September 2020, the company unveiled a refresh of its visual branding. Now identifying as "UScellular" and preserving the red-and-blue color palette, the wordmark is now in a non-serif, all lowercase font. The elimination of the periods from the "U.S." abbreviation emphasizes the inclusive "us" pronoun as much as "United States". The five-point star was also redesigned to a cluster of converging lines coming together to form a stylized star.
- "How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First," from AdWeek, 9/24/2020
- "New UScellular Brand and Logo Unveiled," from Telecompetitor.com, 9/24/2020
USCellular social media logo
On September 24, 2020, UScellular introuced the new slogan, "Upgrade to Fair"
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