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| 1983–1999 | 1999–2020 | 2020–present |
United States Cellular[]
1983–1999[]
U.S. Cellular[]
1999–2020[]
"The way people talk around here" slogan (1999–2001)
"We connect with you." slogan (2001–2008)
"Believe in Something Better" slogan (2008–2012)
"Hello Better." slogan (2012–2019)
"Choose Fair" slogan (2019–2020)
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On May 9th, 1999, United States Cellular became U.S. Cellular.
UScellular[]
2020–present[]
USCellular social media logo
"Upgrade to Fair" slogan (2020–2021)
"America's Locally Grown Wireless" (2021–present) 
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On September 24th, 2020, the company unveiled a refresh of its visual branding. Now identifying as "UScellular" and preserving the red-and-blue color palette, the wordmark is now in a non-serif, all lowercase font. The elimination of the periods from the "U.S." abbreviation emphasizes the inclusive "us" pronoun as much as "United States". The five-point star was also redesigned to a cluster of converging lines coming together to form a stylized star.
- "How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First," from AdWeek, 9/24/2020
- "New UScellular Brand and Logo Unveiled," from Telecompetitor.com, 9/24/2020