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1983–1999 1999–2020 2020–present
1983–1999 1999–2020 2020–present

United States Cellular


United States Cellular.svg

U.S. Cellular


U.S. Cellular 1999.svg

On May 9, 1999, United States Cellular became U.S. Cellular.



UScellular 2020.svg

In September 2020, the company unveiled a refresh of its visual branding. Now identifying as "UScellular" and preserving the red-and-blue color palette, the wordmark is now in a non-serif, all lowercase font. The elimination of the periods from the "U.S." abbreviation emphasizes the inclusive "us" pronoun as much as "United States". The five-point star was also redesigned to a cluster of converging lines coming together to form a stylized star.

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