Ulster Television did not use its variation of the generic ITV logo.
Times New Roman Bold Futura Condensed
June 4, 1993
In 1993, Ulster Television changed its name to UTV and its logo along with that.
December 11, 2000
This logo was first used when their Christmas idents were introduced on December 11, 2000.
It was purple until the 2002 ITV1 rebrand, where UTV used its own logo there, made blue to match up with ITV1's logo.
UTV relaunched its presentation on January 1, 2010 by introducing a new set of scenery idents, as well as updating promotional presentation, which now features a 3D version of the 2000 logo.
UTV updated its idents on October 11, 2011, returning to rural scenes from across the province and featuring a new jingle. The presentation was updated slightly to incoroprate the station’s new slogan “Part of U”. This logo now has a gloss effect.
2019 variant, used for breakbumpers and trailer-endboards
On 23 March 2016, UTV revealed their new logo which closely matches that of the 2013 rebrand of ITV. The logo change was part of a £100 million takeover of the network by ITV completed in February. The new logo was launched on air on 17 October of that year.