Ulster Television went on air at 4pm on Halloween Day 1959, the 12th ITV station to launch. Ulster Television's first logo from 1959, used for ten years was seven dots connected by 6 lines.
1969—1993[]
Ulster Television abandoned the 1959 logo in 1969 and launched their new TV logo which featured a simplified version of the 6 lined logo.
1969–1988[]
Designer:
Unknown
Typography:
Helvetica
Launched:
Unknown
Black and White
Colour
The logo for Ulster Television now used the text with the channel name.
1980–1988[]
In 1980, the telly symbol was put on a stick. This was later nicknamed the “Telly on a Stick”.
1988–1993[]
In 1988, CGI was brought to the logo and the print colours were added. The color blue was used on the logo due to the background is different.
Ulster Television did not use its variation of the generic ITV logo.
UTV[]
1993–2000[]
Designer:
Unknown
Typography:
Times New Roman Bold Futura Condensed
Launched:
June 4, 1993
In 1993, Ulster Television changed its name to UTV and its logo.
2000–2016[]
2000–2010[]
Designer:
Unknown
Typography:
Custom
Launched:
December 11, 2000
Timeshift variant
This logo was first used when their Christmas idents were introduced on December 11, 2000.
It was purple until the 2002 ITV1 rebrand, where UTV used its own logo there, made blue to match up with ITV1's logo.
2010–2011[]
UTV relaunched its presentation on January 1, 2010 by introducing a new set of scenery idents, as well as updating promotional presentation, which now features a 3D version of the 2000 logo.
2011–2016[]
HD variant
Timeshift variant
UTV updated its idents on October 11, 2011, returning to rural scenes from across the province and featuring a new jingle. The presentation was updated slightly to incoroprate the station’s new slogan “Part of U”. This logo now has a gloss effect.
2016–present[]
2019 variant, used for breakbumpers and trailer-endboards
HD variant
Timeshift variant
On 23 March 2016, UTV revealed their new logo which closely matches that of the 2013 rebrand of ITV. The logo change was part of a £100 million takeover of the network by ITV completed in February. The new logo was launched on air on 17 October of that year.
Local continuity announcements ended in April 2020, effectively rebranding the channel as ITV in line with all other ITV plc regions. This change was made permanent in November 2020. The UTV name continues to be used for local programming, notably the news service UTV Live, and in on-air promotions for local non-news programmes.
