This page only shows primary logo variants.
For other related logos and images, see /Other


Unilever logo old Unilever 2004
1969-2004 2004-present


Unilever logo old


Unilever 2004

In May 2004 Unilever revealed a new logo which replaced the now-dated looking 1969 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo wasn't friendly enough. The new logo contains a big letter U which is made up of 25 icons which represent various aspects of the company's activities. "Unilever" is written in a script font underneath. The new identity was developed with Wolff Olins.

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