This page only shows primary logo variants. For other related logos and images, see: /Other
Unilever is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with P&G, and food manufacturers, along with Nestlé Group.
Unilever had the same logo for thirty-five years until
Wolff Olins introduced a new logo in 2004, consisting of the letter U with twenty-five elements representing the company’s activities and products. It is one of the most well-known logos for a consumer goods company.
In May 2004, Unilever revealed a new logo which replaced the dated-looking 1969 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and friendly enough. The new logo contains a big letter U which is made up of 25 icons which represent various aspects of the company's activities, with
Unilever written in a script font underneath. The new identity was developed by Wolff Olins.
Current: Hindustan Unilever (India) | Unilever Indonesia | Unilever Philippines ( Other) | Unilever Food Solutions | Unilever Fima | Pepsi Lipton 1
Former: Van den Bergh Foods | Lever Fabergé
Foods and Refreshment
Global brands: Hellmann's ( Best Foods) | Knorr ( Continental | Royco) | Lipton ( Ice Tea | Brisk) 1 | Tazo
Local brands: Alsa | Amora | Arisco | Bango | Bovril | Brooke Bond | Brown & Polson | Buavita | Bushells | Calvé | Choysa | Colman's | Conimex | Fruco | Jawara | Lady's Choice | Lyons | Maille | Marmite | Maizena | Mondamin | O'hoj | PG Tips | Pot Noodle | Pure Leaf | Rafhan | Saga | SariWangi | Sir Keningston's | Slotts | Unox | Winborgs | Zwan
Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Good Humor (USA) | Langnese (Germany) | Miko (France) | Frigo (Spain) | Ola (Netherlands, Belgium) | Olá (Portugal) | HB (Ireland, Northern Ireland) | Ingman (Finland) | GB Glace (Sweden) | Frisko (Denmark) | Eskimo (Austria) | Lusso (Switzerland) | Inmarko (Russia) | Bresler (Chile) | Holanda (Mexico) | Kibon (Brazil, Argentina, Falkland Islands) | La Fuente (Colombia) | Pingüino (Ecuador) | Tio Rico (Venezuela) | Streets (Australia, New Zealand) | Strauss (Israel) | Kwality Wall's (India) | Selecta (Philippines) | Wall's (Great Britain, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Paddle Pop ( Max) | Popsicle | Solero | Talenti | Vienetta | Weis
Beauty and Personal Care
Global brands: Axe ( Lynx) | Badedas | Citra | Clear ( Ultrex) | Close-Up | Dove ( Men+Care) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's ( Men) | Radox | Rexona ( Degree | Sure) | Simple | St. Ives | Sunsilk ( Elidor | Seda | Sedal) | TIGI ( Bed Head) | Timotei | Toni & Guy | TRESemmé | Vaseline ( Vasenol)
Local brands: Hamam | Breeze (India) | Liril | Master (Philippines) | Hazeline | Regenerate | Suave | Baba | Cream Silk | Living Proof | Nexxus | Coco Varela | Fortident | Dollar Shave Club | Duschdas | Bioexpert | Block & White | Dermalogica | Eskinol (Philippines) | Zendium | Camay | Zest | Zhong Hua | Organics | Zwitsal | Proderm | Gabi | Savital | Savilé | Glysolid | Lever 2000 | Ego | Lever Ayush | Le Sancy | Impulse | Williams Expert | Caress | Preventive | Fair & Lovely | Elle 18 | Neutral | Clinic Plus | Aviance | Andrélon | Pears | Lakmé | VO5 | Pureline Hijab Fresh | Korea Glow | Nameera | Q-Tips | Alberto Balsam
Smile dental care brands: AIM | Mentadent | Pepsodent | P/S | Signal
Global brands: Domestos | OMO | Surf | Cif/ Jif | Sunlight
Local brands: Persil (UK and Ireland) | Via | Comfort | Sun | Surf Excel | Rinso | Super Pell | Robijn | Breeze | Vivere | Cajoline | Seventh Generation | Rin | Coccolino | Neutral | Fab | Ala | Aromatel | Svelto | Sunil | Fofo | Molto | Viso | Bio-Tex | Bio Luvil | Skip | Flóraszept | Savo | Lavo Matic | Dero | Blueair | PureIt | Love Home and Planet | Vixal | 3D Multiusos
Wish-Bone | Ragú | AdeS/ AdeZ | Bertolli | Skippy | Mazola | Spreads business 2 | Iglo | Bird's Eye | Findus (Italy) | Wisk | Snuggle | All | Mrs. Butterworth's | Slim-Fast | Oxo | Blå Band | A&W (Canada) | Elizabeth Arden | Bifi | Calvin Klein (fragrances) | Gorton's of Gloucester | Liebig
1Teabags brand wholly-owned by Unilever. Ready-to-drink brand handled by a joint venture with PepsiCo.
2Now owned by Upfield ( KKR).