Unilever

This page only shows primary logo variants. For other related logos and images, see: Other

1929–1967	1963–1966	1967–2004	1987–2004	2004–present

Unilever is a multinational consumer goods company headquartered in the United Kingdom. It was formed by the merger of Dutch food company Margarine Unie and British soap manufacturer Lever Brothers (the latter remain as a household products subsidiary of the then-new company) on 9 September 1929.

It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with Procter & Gamble and food manufacturers, along with Nestlé, PepsiCo and The Coca-Cola Company.

1929–1967

LOGOS MISSING

Until 1967, there were six different company logos in use across the globe and no singular typographic style.

1963–1966

SVG NEEDED

Designer:  Unknown

Typography:  Helvetica

Launched:  1963

A "compass" logo was used briefly between 1963 and 1966. However, in 1967 Unilever hired outside consultants Design Research Unit to design a more meaningful logo which could be used worldwide.

1967–2004

Designer:  Collis Clements of Design Research Unit

Typography:  None

Launched:  1967

Despite having been founded in 1929, Unilever adopted its first corporate logo in 1967; consisting of two vertical arrows which formed the letter U resembling twin towers, as well as text in a serif font. The two columns making up the "U" were designed to symbolise Unilever's then-dual listed structure.

1987–2004

Designer:  Unknown

Typography:  Baskerville

Launched:  1987

In 1987, the logo officially became blue, with an accompanying wordmark introduced underneath. This logo was rarely shown on the labels of its products, but made appearances at the end of commercials in some countries such as the Philippines, Thailand and Malaysia during this period.

2004–present

Designer:  Wolff Olins Miles Newlyn

Typography:  Custom

Launched:  12 May 2004 (international) 1 July 2004 (Philippines)

In May 2004, Unilever revealed a new logo, deciding to promote their corporate image more prominently on their products, and felt that the old logo was too corporate and not friendly enough. This logo is called "Blue Vitality".

The new logo contains a large letter U made up of 25 icons representing various aspects of the company's activities, with Unilever written in a script font underneath.

The logo has appeared at the end of television commercials globally in the form of a white ribbon tag on the top corner since 2010s and in a 3D white box since 2020.

External links

• Official website

◄ Lever Brothers Margarine Unie

Unilever

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