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Unilever logo old Unilever 2004
1969–2004 2004–present

Unilever is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with P&G, and food manufacturers, along with Nestlé Group.

Unilever had the same logo for thirty-five years until Wolff Olins introduced a new logo in 2004, consisting of the letter U with twenty-five elements representing the company’s activities and products. It is one of the most well-known logos for a consumer goods company.


Unilever logo old


Unilever 2004

In May 2004, Unilever revealed a new logo which replaced the dated-looking 1969 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and friendly enough. The new logo contains a big letter U which is made up of 25 icons which represent various aspects of the company's activities, with Unilever written in a script font underneath. The new identity was developed by Wolff Olins.

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