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Unilever is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It was formed by the merger of Dutch food company Margarine Unie and British soap manufacturer Lever Brothers (the latter remain as a household products subsidiary of the then-new company) on 9 September 1929.
It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with
Procter & Gamble, and food manufacturers, along with Nestlé.
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Despite being established for more than 40 years since 1929, Unilever got its first corporate logo in 1967. It consisted of two vertical arrows which formed letter U resembling twin towers, as well as a simple serif Unilever text.
The logo was rarely shown on the label of its products. However, it made appearances at the end of commercials in some countries such as the Philippines and Malaysia throughout the era.
DESIGNER Wolff Olins
TYPOGRAPHY Custom typeface
In May 2004, Unilever revealed a new logo that replaced the dated-looking 1967 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and not friendly enough.
The new logo contains a big letter U which is made up of 25 icons that represent various aspects of the company's activities, with
Unilever written in a script font underneath. The new identity was developed by Wolff Olins.
The logo has appeared at the end of the television commercials in the form of a white ribbon tag on the top corner throughout the 2010s and the 3D white box since 2020.
Current: Hindustan Unilever 1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines ( Other) | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton 3
Former: Van den Bergh Foods | Lever Fabergé | Elida Gibbs | Lever Brothers | Bestfoods | Alberto Culver | DiverseyLever
Foods & Refreshment
Global brands: Hellmann's ( Best Foods) | Horlicks 2 | Knorr ( Continental | Royco) | Lipton ( Ice Tea | Brisk) 3 | Tazo
Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost 1, 2 | Bovril | Brooke Bond 1 | Brown & Polson | Bru 1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze ( Nature Delivered Inc.) | Grom | Hertog | Jawara | Jif | Joko | Kissan 1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Lyons Tea | Maille | Maizena | Malloa | Maltova 2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | PG Tips | Pfanni | Pot Noodle ( Asian Street Style | Pasta | Rice) | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | The Vegetarian Butcher | Telma | Tortex | Turun Sinappi | Unox | Viva 2 | Weis | Winborgs | Zwan
Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's 1 (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Culture Republick | Fruttare | Grom | Golden Gaytime | Klondike | Magnum | Nice By Nature | Paddle Pop ( Max) | Popsicle | Solero | Swedish Glace | Talenti | Viennetta | Weis | Sealtest | Seru!
Beauty & Personal Care
Global brands: Axe ( Lynx) | Clear ( Ultrex | Pure Derm 1) | Closeup | Dove ( Men+Care) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's ( Men) | Rexona ( Degree | Sure | Shield) | Sunsilk ( Elidor | Seda | Sedal) | TIGI ( Bed Head) | Timotei | TRESemmé | Vaseline ( Vasenol)
Local brands: Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & White | Brut | International Breeze 1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus 1 | Coco Varela | Creamsilk | Citra | Dawn | Dermalogica | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 18 1 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely ( Even | Handsome) | Glysolid | Good Morning | Hamam 1 | Happy Moments | Hazeline | Impulse | Indulekha 1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé 1 | Lever 2000 | Lever Ayush 1 | Le Sancy | Liril 1 | Living Proof | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Organics | Preventive | Pears | Proderm | Pure Line ( Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Seventh Generation | Silky Hands | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal ( Fissan)
Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent ( India 1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal
Global brands: Blueair | Cif ( Jif | Viss | Handy Andy) | Comfort ( Molto) | Domestos ( Domex | Glorix | Vim | Promax) | Omo ( Ala (Argentina) | Biotex | Breeze ( Malaysia, Singapore and the Philippines | Thailand) | Fab | Persil | Rinso (Indonesia) | Skip | Surf Excel | Via) | Sunlight | Surf ( Ala (Chile) | Omo (France) | Puro| Sunil | Drive | Dero)
Local brands: 3D Multiusos | Active Wheel 1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care 1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit 1 | Quix | Rin 1 ( Brilhante | Radiante | Viso | Omo (Thailand)) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş
AdeS/ AdeZ | Adolph's | All | Alsa | Ambrosia | Atkinsons | A&W (Canada) | Banania | Batchelors | Bertolli | Blå Band | Benco | Bifi | Birds Eye (UK & Ireland) | Bon Vivant | Boursin | Bresler | | Bresso Calvin Klein (fragrances) | Clearblue | Clemente Jacques | Denim | Elite | Elizabeth Arden | Findus (Italy) | Gorton's of Gloucester | Heisse Tasse | Iglo | Jacky | John West | Jolly | Karl Lagerfield | La Roche aux Fées | Lawry's Foods | Lesieur | Liebig | Luzil | Masterline | Mattesons | Mazola | Meister-Marken | Mer | Milkana | Mrs. Butterworth's | Nordsee | Oxo | Peperami | Ragú | Salon Selectives | Sanogyl | Skippy | SlimFast | Snuggle | Spreads business 4 | Sunil (Germany) | Superwheel | Superbusa | Thermasilk | Wall's (meat) | Wisk | Wish-Bone
1Brands exclusively used by Hindustan Unilever in India.
2Health drinks business acquired from GlaxoSmithKline.
3Teabags business wholly-owned by Unilever, the ready-to-drink business is handled by a joint venture with PepsiCo.
4Now owned by Upfield ( Kohlberg Kravis Roberts).