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{{Primary Logos}} |
{{Primary Logos}} |
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{{ImageTOC |
{{ImageTOC |
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− | |Unilever logo old.svg| |
+ | |Unilever logo old.svg|1967–2004 |
|Unilever 2004.svg|2004–present}} |
|Unilever 2004.svg|2004–present}} |
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⚫ | <br />'''Unilever''' is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It was formed by the merger of Dutch food company ''Margarine Unie'' and British soap manufacturer ''Lever Brothers'' (the latter remain as a household products subsidiary of the then-new company) on 9 September 1929. |
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− | <br /> |
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⚫ | '''Unilever''' is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It was formed by merger of Dutch food company ''Margarine Unie'' and British soap manufacturer '' |
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It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with [[Procter & Gamble|P&G]], and food manufacturers, along with [[Nestlé]]. |
It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with [[Procter & Gamble|P&G]], and food manufacturers, along with [[Nestlé]]. |
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− | == |
+ | ==1967–2004== |
[[File:Unilever logo old.svg|center|150px]] |
[[File:Unilever logo old.svg|center|150px]] |
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− | Despite being established for more than 40 years since 1929, Unilever got its first corporate logo in |
+ | Despite being established for more than 40 years since 1929, Unilever got its first corporate logo in 1967. It consisted of two vertical arrows which formed letter U resembling twin towers, as well as a simple serif Unilever text. |
The logo was rarely shown on the label of its products. However, it made appearances at the end of commercials in some countries such as the Philippines and Malaysia throughout the era. |
The logo was rarely shown on the label of its products. However, it made appearances at the end of commercials in some countries such as the Philippines and Malaysia throughout the era. |
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[[File:Unilever 2004.svg|center|150px]] |
[[File:Unilever 2004.svg|center|150px]] |
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− | In May 2004, Unilever revealed a new logo that replaced the dated-looking |
+ | In May 2004, Unilever revealed a new logo that replaced the dated-looking 1967 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and not friendly enough. |
The new logo contains a big letter U which is made up of 25 icons that represent various aspects of the company's activities, with ''Unilever'' written in a script font underneath. The new identity was developed by [[Wolff Olins]]. |
The new logo contains a big letter U which is made up of 25 icons that represent various aspects of the company's activities, with ''Unilever'' written in a script font underneath. The new identity was developed by [[Wolff Olins]]. |
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+ | |||
+ | The logo has appeared at the end of the television commercials in the form of a white ribbon tag on the top corner throughout the 2010s and the 3D white box since 2020. |
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==External links== |
==External links== |
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[[Category:London]] |
[[Category:London]] |
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[[Category:South Holland]] |
[[Category:South Holland]] |
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+ | [[Category:Manufacturers in the United States]] |
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+ | [[Category:Manufacturers in the United Kingdom]] |
Revision as of 09:29, 11 July 2020
This page only shows primary logo variants. For other related logos and images, see:
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1967–2004 | 2004–present |
Unilever is a multinational consumer goods company headquartered in both the United Kingdom and the Netherlands. It was formed by the merger of Dutch food company Margarine Unie and British soap manufacturer Lever Brothers (the latter remain as a household products subsidiary of the then-new company) on 9 September 1929.
It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with P&G, and food manufacturers, along with Nestlé.
1967–2004
Despite being established for more than 40 years since 1929, Unilever got its first corporate logo in 1967. It consisted of two vertical arrows which formed letter U resembling twin towers, as well as a simple serif Unilever text.
The logo was rarely shown on the label of its products. However, it made appearances at the end of commercials in some countries such as the Philippines and Malaysia throughout the era.
2004–present
In May 2004, Unilever revealed a new logo that replaced the dated-looking 1967 logo. Unilever had decided to promote their corporate image more prominently on their products and felt that the old logo was too corporate and not friendly enough.
The new logo contains a big letter U which is made up of 25 icons that represent various aspects of the company's activities, with Unilever written in a script font underneath. The new identity was developed by Wolff Olins.
The logo has appeared at the end of the television commercials in the form of a white ribbon tag on the top corner throughout the 2010s and the 3D white box since 2020.
External links
Unilever
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Subsidiaries Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever USA | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | Elida Beauty | Good Humor-Breyers Ice Cream Food, nutrition and refreshments: Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delik'at | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf3 | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan Heartbrand Ice Creams: Algida (Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, North Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Finland, Norway, Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | La Fuente (Colombia) | Holanda (Mexico, Central America) | Ingman (Finland) | Inmarko (Russia) | Kibon (Argentina, Brazil, Falkland Islands) | Kwality Wall's1 (Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Belgium, Luxembourg, Netherlands, South Africa) | Olá (Cape Verde, Macau, Portugal) | Pingüino (Ecuador) | Selecta (Comoros, Philippines, Tanzania) | Strauss (Israel) | Streets (Australia, New Zealand) | Tio Rico (Venezuela) | Wall's (Canada, China, Indonesia, Malaysia, Pakistan, Puerto Rico, Singapore, Thailand, Vietnam, United Kingdom) Other frozen dessert brands: Ben & Jerry's | Betty Ice | Breyers | Calippo | Cargills | Carte d'Or | Cornetto (Cornetto (Indonesia))| Cremissimo | Culture Republick | Fruttare | Frikom | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Napoca | Nice By Nature | Paddle Pop (Max) | Pekabela | Popsicle | Solero | Strauss | Swedish Glace | Talenti | Twister | Viennetta (Comtessa) | Weis | Sealtest | Seru! Beauty, wellbeing and personal care Local brands: A Hundred Recipes of Beauty | Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & White | Brut | International Breeze1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Creamsilk | Citra | Dawn | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liquid I.V. | Liril1 | Living Proof | Master | Matey | Mist | Mod's Hair | Murad | Neutral | Noxzema | Nexxus | Nubian Heritage | Nyakio | Olly | Organics | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Shea Moisture | Silky Hands | Simple | Smartypants Vitamins | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | VWash1 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan) Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal Home care Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş Other assets: Former/defunct brands
1Brands exclusively used by Hindustan Unilever in India. |