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Nippon Lever[]

1964–1994[]

Nippon Lever Old logo
Logopedia InfoWhite SVG NEEDED

Unilever Japan was founded in 1964 as Nippon Lever.

1994–2005[]

Nippon Lever logo

In 1994, Nippon Lever updated its "NL" logomark, and uses the English name as its wordmark instead of the Japanese name (日本リーバ) being used in the previous logo. Also, it adopts the slogan Your Best Partner.

Unilever Japan[]

2005–present[]

Unilever 2004
Designer:  Wolff Olins
Typography:  Custom typeface ("U" symbol)
Unilever Shilling (custom-designed)
Launched:  2005 (Japan)

In 2005, Nippon Lever changed its name to Unilever Japan and adopts the current logo designed by the brand consultancy Wolff Olins that it is currently used by its parent company a year before Nippon Lever's rebrand.


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