This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.
1954–1961[]
1961–1969[]
Designed by Raymond Loewy/William Snaith, Inc. Another change to the logo came around the early months of 1961, when United merged with Capital Airlines.
1961–1974[]
1961–1969[]
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
1960s aircraft livery
1969-1974[]
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue Bookman Jf Pro Italic font.
In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname: "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).
Headquarters sign
Horizontal variant
Variant without "Airlines"
Horizontal variant without "Airlines"
Symbol
Wordmark without "Airlines"
1988–1993[]
An alternative version of United Airlines' wordmark was introduced in 1988. At the same time, United Airlines and "the tulip" logo designer Saul Bass also modified the aircraft livery, which makes the cheatline across windows to be lowered by one color line (except Boeing 747, which still keeps the 1974 cheatline design) and larger horizontal variant wordmark at front of fuselage.
1988 update of 1974 aircraft livery
1993–1998[]
Designer:
CKS Partners
Typography:
Bodoni (modified)
Launched:
January 1993
In January 1993, the United tulip and brand were refreshed by CKS Partners. This logo appeared on airplanes painted in the "Battleship Grey" livery from 1993 to 2004, and was commonly seen until 2011.
In 1998, United started implementing a new identity created by Pentagram. This logo was featured on airplanes in the new "Rising Blue" livery; however, this would not show up on aircraft until early 2004.
2004 aircraft livery w/ 1998 branding
2004 aircraft livery
United Boeing 747 livery
United Boeing 747 livery
April 2010–present[]
April–August 2010[]
In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
Planned aircraft livery
2010–2019[]
On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.
Colored symbol
Logo with full name (used during Hurricane Harvey relief efforts)
2019–present[]
In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.
Notes 1Merged with United Airlines, a Star Alliance founding member. 2Merged with American Airlines, a Oneworld founding member. 3As Connecting Partner before closure. 4Renamed as LATAM Airlines Brazil and LATAM Airlines Paraguay 2 years after leave the alliance.
.svg "United Airlines 1974 (Horizontal Variant).svg (21 KB)")
.svg "United Airlines 1974 (Horizontal Variant sans 'Airlines').svg (13 KB)")
.svg "United Airlines 1974 (No 'Tulip U' nor 'Airlines').svg (3 KB)")
.svg "United Airlines 2019 (Stacked Full Name Variant).svg (21 KB)")
