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| 1930–1933 | 1933–1935 | 1935–1939 | 1939–1940 | 1940–1954 | 1954–1960 | 1960–1961 |
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| 1961–1974 | 1974–1993 | 1993–1998 | 1998–2010 | April–August 2010 | August 2010–present | |
1930–1933
1933–1935
1935–1939
1939–1940
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1940–1961
1940–1954
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This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.
1954–1960
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Around the early 1950s, the shield logo was altered with a slight slant added.
1960–1961
Another change to the logo came around the early 1960, when United merged with Capital Airlines. The word "United" was made bigger and the rest of the name disappeared from the icon.
1961–1974
An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
1974–2010
1974–1993
In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname; "the tulip".
1993–1998
In 1993, the United tulip and brand was refreshed by CKS Partners.
1998–2010
In 1998, United started implementing a new identity created by Pentagram. However, this would not show up on aircraft until early 2004
2010–present
April–August 2010
In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
August 2010–present
The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. The merger was officially completed on October 1, 2010.
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SVG version needed.
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SVG version needed.
- Houston Business Journal - Continental, United unveil new logo
- SFGate - “New” United tweaks new logo and livery
- Seattle Pi - Continental and United update post-merger logo, livery
- Brand New - Follow-up: United Airlines
