Logopedia
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Contents

1930–1933 1933–1935 1935–1939 1939–1940 1940–1954
1930–1933 1933–1935 1935–1939 1939–1940 1940–1954
1954–1960 1960–1961 1961–1971 1971-1974 1974–1993
1954–1960 1960–1961 1961–1971 1971-1974 1974–1993
1993–1998 1998–2010 April–August 2010 2010–2019 2019–present
1993–1998 1998–2010 April–August 2010 2010–2019 2019–present

1930–1933

Airlines2.svg

1933–1935

UnitedAirlines1933.svg

1935–1939

UnitedAirlines1935.svg

1939–1940

United2.png
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1940–1954

United Airlines 50s.png
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This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.

1954–1960

United Air Lines 1955.png
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Around the early 1950s, the shield logo was altered with a slight slant added.

1960–1961

UnitedAir1965 2.svg

Another change to the logo came around the early months of 1960, when United merged with Capital Airlines. The word "United" was made bigger and the rest of the name disappeared from the icon.

1961–1974

1961–1971

UnitedAir1961.svg

The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.

1971-1974

UnitedAir1969.svg

The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue Bookman Jf Pro Italic font.

1974–2010

1974–1993

United Airlines 1974.svg
Designer:  Saul Bass
Typography:  Unknown
Launched:  September 1974

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname; "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).

1993–1998

United Airlines logo 1993.svg
Designer:  CKS Partners
Typography:  Bodoni (modified)
Launched:  January 1993

In January 1993, the United tulip and brand were refreshed by CKS Partners. This logo appeared on airplanes painted in the "Battleship Grey" livery from 1993 to 2004, and was commonly seen until 2011.

1998–2010

United Airlines.svg
Designer:  Pentagram
Typography:  Unknown
Launched:  Unknown

In 1998, United started implementing a new identity created by Pentagram. This logo was featured on airplanes in the new "Rising Blue" livery; however, this would not show up on aircraft until early 2004.

April 2010–present

April–August 2010

United Airlines 2010.svg

In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

2010–2019

United Airlines Logo.svg

On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.

2019–present

United Airlines 2019.svg

In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.


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