This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.
1954–1960
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Around the early 1950s, the shield logo was altered with a slight slant added.
1960–1961
Another change to the logo came around the early months of 1960, when United merged with Capital Airlines. The word "United" was made bigger and the rest of the name disappeared from the icon.
1961–1974
1961–1971
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
1960s aircraft livery
1971-1974
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue Bookman Jf Pro Italic font.
In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname; "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).
1974 aircraft livery
United Airlines Headquarters
Tulip logo only
Variant without the word "Airlines."
Variant without the word "Airlines" or the "Tulip U" logo.
1993–1998
Designer:
CKS Partners
Typography:
Bodoni (modified)
Launched:
January 1993
In January 1993, the United tulip and brand were refreshed by CKS Partners. This logo appeared on airplanes painted in the "Battleship Grey" livery from 1993 to 2004, and was commonly seen until 2011.
In 1998, United started implementing a new identity created by Pentagram. This logo was featured on airplanes in the new "Rising Blue" livery; however, this would not show up on aircraft until early 2004.
2004 aircraft livery w/ 1998 branding
2004 aircraft livery
United Boeing 747 livery
United Boeing 747 livery
April 2010–present
April–August 2010
In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
Planned aircraft livery
2010–2019
On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.
Logo with full name (used during Hurricane Harvey relief efforts)
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2019–present
In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.
.svg "United Airlines 1974 (Horizontal Variant).svg (21 KB)")
.svg "United Airlines 1974 (Horizontal Variant sans 'Airlines').svg (13 KB)")
.svg "United Airlines 1974 (No 'Tulip U' nor 'Airlines').svg (9 KB)")
.svg "United Airlines 2019 (Stacked Full Name Variant).svg (16 KB)")
